According to figures released by Herradura, the number of cases of tequila exported annually are…
US 11.5 million
México 7.5 million
- Japan 150,000.
Of worldwide tequila production, Mexico bottles 33% while the United States bottles 51% as bulk mixto.
However, figures released by the CRT (Consejo Regulador del Tequila) state that from January to October of 2009, there was a 19% drop in tequila production from 2008.
A reporter for Excelsior Online recently commented in his column that despite Mexico’s economic drop of 7% during the recession, as of October 2009, sales of tequila have increased 10% over last year. While this columnist attributes the rise in tequila consumption to consumers trying to make the recession more bearable, others in the tequila industry are more optimistic about the future.
Juan Beckmann Vidal, president of Casa Cuervo, sees enormous worldwide potential in the exportation of the Spirit of Mexico, particularly into Asia. He foresees the annual sales of 137 million liters of tequila to double in the next five years.
With the current instability of each country’s economy, it will be interesting to see what the final production figures are at the end of 2009.