Gary Shansby and Partida Tequila – Part 3

By Ryan Kelley | 04.19.10 With all the accolades, praise, and taste test data, how come Partida isn’t taking the country by storm and trying to dethrone Patrón’s grasp on the premium tequila market? Shansby retorts, “let Patrón be Patrón, and Patrón is what they are. It’s probably the most brilliantly marketed spirit brand, certainly … Read moreGary Shansby and Partida Tequila – Part 3

Gary Shansby and Partida Tequila – Part 2

Gary Shansby

By Ryan Kelley | 04.14.10 After a thorough study of the tequila market, Gary Shansby, the founder and chairman of Partida Tequila, had the knowledge he needed to succeed, but didn’t yet have any tequila to market. Then, he met an agave farmer (a jimador) named Enrique Partida. Partida had “thousands of acres” as a … Read moreGary Shansby and Partida Tequila – Part 2

Gary Shansby and Partida Tequila – Part 1

Gary Shansby

Tequila is one of the fastest growing spirits in the U.S., and Partida Tequila, one of the newest entries into the premium tequila market, is one of the most celebrated. Partida has won multiple accolades, and was the only line of tequilas to be awarded with 96-100 points for all three types of tequila in … Read moreGary Shansby and Partida Tequila – Part 1

Masa Azul: Behind the Rock…

Behind the bar on a busy night at Masa Azul in Chicago Masa Azul has been featured on Thrillist’s spring Must-Dos in Chicago! What: Put back one of 90 tequilas on Cinco de Mayo When: May 5th Where: Masa Azul The extensive tequila list runs from blancos to single-barrel extra anejos, and includes a selection … Read moreMasa Azul: Behind the Rock…