Morales is also an outspoken advocate against special interest groups’ attempts to trademark the word “agave” with the Mexican NOM 186 that would harm biodiversity and take away the livelihood of small-batch mezcal producers who have been using other types of agave for generations.
Currently, he is Associate Producer and judge on the first televised tequila reality show, “Last Tequila Standing,” showcasing small-batched, handcrafted, micro-distilled and certified organic tequilas to over 60 million viewers in both the US and Mexico.
Contributing consistently all across the Web on a variety of other sites, magazines and platforms, including Facebook and Twitter, TequilaJournalist.com is surprisingly Morales’ very first personal blog.
“Defining a blanco, reposado, añejo and extra añejo tequila over and over again gets boring. What really turns me on,” continues Morales, “are the stories behind the labels.”
Mike Morales plans for TequilaJournalist.com to include not just new material, but also classic collections of his earlier blogs and articles from all over the Internet.
“I have always felt that it was my responsibility to help consumers see beyond the marketing, the hype and the slew of deliberate misinformation bandied about like gospel verses, to get to the truth,” asserts Morales.
“You can count on me to continue to do that on TequilaJournalist.com.”
Mike Morales is available for tequila related product endorsements, as well as tequila brand public relations consultation, press and news release copywriting and blogs/articles. For testimonials, click here: http://tinyurl.com/6pcru35. Additional information at http://tinyurl.com/6lnpaov . For an exciting, in-depth interview, call Mike NOW at 505-681-1422. Hurry, slots are filling up fast!