The Spanish word “Suerte” translates to “luck.” The bottles of all three Suerte expressions are decorated with a marketing-friendly rabbit designed by a tattoo artist in a native Mexican (Aztec/Mayan) style. It’s accompanied by a Partida/spirit bird-style origin story. This time, tequila was discovered by a farmer’s wife who saw a rabbit getting tipsy on fermented agave. It makes for an attractive package, and the rabbit is a fitting mascot, as this tequila has a few tricks up its sleeve.
NOM: 1530 (Tequilera Simbolo, S.A. de C.V.)
Distillation: Stainless steel pot stills, double-distilled
Proof: 80 (40% abv)
Price: $30 to $36
Availability: Throughout Colorado, with possible expansion to both coasts soon.
Tasting and Mixing Notes
The blanco is rested in stainless steel tanks for two months prior to bottling. Sweet highlands baked agave is pronounced on the aroma and the flavor. This is definitely a plus for this reviewer, as I prefer my blancos to be fairly aggressive on the agave (highlands or lowlands). There are very nice, lingering notes of melon, grass, and mint on the nose. These aromas make it inside the bottle, too, with added flavors of pear, grass and a nice vegetal finish.
My one minor gripe with this blanco is that the sweetness and grass may be a little too pronounced, especially after being exposed to air for 15 or 20 minutes. The more subtle notes that give this blanco more complexity get less pronounced. (You have to catch this rabbit quickly!) Interestingly, I found that mixing Suerte blanco into a margarita not only retains the complexity I got with the first taste, but the sweet and grassy flavors are kept at bay in addition to bringing very lovely fruit and herbal notes to a traditional margarita.
Ryan’s Tequila Matchmaker Rating
Aroma – 23/25
Flavor – 24/30
Finish – 21/25
Value – 8/10
Drink again? – Yes
Recommend – Yes
Total Score – 86
So how does this rabbit age? While the reposado and añejo expressions are solid representations of highlands tequilas, and pleasant enough to sip, I didn’t find them as unique and interesting as the blanco, the clear winner in the Suerte lineup.
Also on Tequila Aficionado: Sipping off the Cuff with Suerte Tequila