Administrative Adventures With The Tequila NOM List
The 19 August 2014 NOM List provided by the Consejo Regulador del Tequila (CRT) proved to be quite an afternoon adventure for us at Tequila Aficionado Media.
New Privacy Laws Affect NOM List
First we noticed the “Representante” (Representative) column was missing as well as the “Titular” (Brand Owner) column. Thanks to social media, we were able to make contact with the CRT and they explained:
“Due to recent changes in the privacy laws in Mexico, the data of our associates are protected and cannot be published on our website. That maybe the reason why you cannot see them anymore…”
A Marriage of Marcas?
Then we noticed that NOM 1068, Agroindustria Guadalajara, had completely disappeared from the list. Not just one or two tequilas, but the entire distillery was missing. As we made our way through the list, we found all of the tequilas from Agroindustria Guadalajara listed in NOM 1529, Agaveros y Tequileros. Now this could be news of a merger or buyout or it could be just a gross administrative error. We couldn’t find any information regarding the two businesses in recent news, so we went back to the CRT’s Facebook Page and asked the question:
The CRT personnel behind the Facebook curtain replied with:
“Let me check that, I’ll have an answer in a bit.”
A bit went by and no answer.
Perhaps Mariana Franco was busy taking a call from Rodrigo Montalvo and needed some time to get her thoughts together?
They never did respond on Facebook, but they did edit the NOM List. NOM 1068 has reappeared.
So here we are with the most recent updates to the NOM List with as much information provided as we have available.
Feel free to follow along in the continuing saga on the CRT Facebook Page. We’ve embedded the initial post here. Feel free to click on it and read along!