What is the Purpose for Tequila Aficionado Tours?
The main purpose for our annual tours is to seek out interesting places and situations that will allow us to create great social media content for the brands that come on as sponsors and introduce our readers and viewers to their products. This is an influencer marketing campaign that kicks off the holiday buying season for our sponsors.
What Do Sponsors Get?
Each year, we develop a different sponsor package based upon the most popular social networks that agave spirits brands will want to be seen on. Every piece of content we create goes out to our networks and reaches over half a million consumers.
If you have accounts with the networks we’re posting to, you can share the content we create with your following but…
If you don’t have an account with a network we’re using, you still get the benefit of having a presence on that network through Tequila Aficionado.
But My Brand isn’t Available in the States You’re Visiting.
We aren’t visiting these places to sell your brand in those states. We’re visiting these places because they grab our audience’s attention and provide us with great backdrops to create social media content about your brand. It doesn’t matter if your brand is available where we’re going. When brands aren’t available and we share them with aficionados, they start looking for them and creating buzz.
Tequila Aficionado has a worldwide audience! Do you think it matters to the aficionados in Maine that they don’t have Gracias A Dios Mezcal in their local liquor store? Of course not! They know they love mezcal, saw our reviews and the social posts we made about it, and now they’re looking for it online and wherever they travel.
But What if I Already Have an Ad Agency?
We aren’t an ad agency. We are influencers in the agave spirits industry.
But if you’re dealing with an agency, you should know that 70% of advertising and marketing agencies are spending at least 25% of their budgets on influencer marketing. What we do is eliminate the agency markup and provide our influence at a reasonable price that doesn’t gauge your bottom line. We know how much work you put into what you do with your brand and we know how much work we put into ours. The price we charge is fair and reasonable to small brands who don’t have a Brown-Forman budget.
Can I Coordinate an Event with You?
Sure! We’re always happy to make room in our tour schedule to attend a sponsor’s event. We’ve had sponsor brands ask us to meet them for lunch at one of their best accounts so we can do a profile on that restaurant. We’ve also had sponsor brands ask us to attend private tastings where they’ll be entertaining their investors.
If you come on the tour as a sponsor, we’ll make every effort to fit these things into our schedule.
If you aren’t a sponsor and want us to participate in your event or do a profile on your restaurant then we must politely remind you that this is our profession. You wouldn’t be in business if you gave away all your liquor or food for free, would you?
I Don’t Have a Tequila Brand but I’d Love Your Audience to See My Product
Great! In addition to being aficionados of agave spirits, we are also a (fairly) normal American family. If our demographic and your demographic intersect then let’s talk! We eat, drink coffee, exercise, use a full array of electronic devices, watch TV, listen to music, and travel with our kids, dog and cats like other people.
We’ve got answers! Just email info@TequilaAficionado.com