From Babes to Boss Ladies: Women & Tequila

Tequila Aficionado Exclusive Series

babes-to-boss-ladiesWe’ve had a special place in our hearts for the unsung heroines and muses in tequila for a very long time.  After reading Ilana Edelstein’s The Patron Way, Mike & I felt it was time someone brought other women’s stories to light – and what better place to do that than at the leader in tequila information since 1999 – Tequila Aficionado.

It all began with Tequila Boss Ladies and grew from there.  This series has grown over the years to include sotol, mezcal and agave spirits so there is still more to come!  In the meantime, you can catch up on the entire series to date.

From Babes to Boss Ladies

The contributions of women who create some of the amazing spirits we enjoy, direct production and distillation, support educational efforts, own brands we love, and otherwise contribute to the tequila industry are often overlooked beyond the 80’s throwback bikini-babe marketing efforts of behind-the-times brands.  (Perhaps that’s a bit harsh, but when women make 80% of the buying decisions in America today, don’t you think brands would be better served by changing their marketing approach with the times?)

Catch Up With The Series

Click on the links below to visit our ongoing series and explore some of the amazing contributions made by women in today’s tequila industry: