Estimado Pendejo: Confessions of a Tequila Mad Man

Tequila Aficionado Review of Estimado Pendejo:

Estimado Pendejo: Confessions of a Tequila Mad Man by Jose Quinones. These are just a few of the stories I can tell you about my time in the tequila advertising game. It’s been a long and crazy ten years since I left college starry-eyed and expecting to do good things for mi gente and the spirit of Mexico.   I started watching Mad Men during my senior year in college and prayed to La Virgincita that I could be the Latino Don Draper someday.   The Virgin has a sense of humor.   Instead of the Latino Don Draper, I’m a bitter, thirty-something, Les Grossman selling street tacos out of a truck.   Jose “Pepe” Quinones  *Note* If foul language and Spanglish offend you, don't buy this book. Just. Don't.

“This is Grimm’s fairy tales for Mexican spirits. Tragicomedy that defines the agave spirits industry more than any of us would like to admit. You could pour a glass of tequila and enjoy a laughternoon with this book, or you could look beyond the snark and see the thriller of a career that Pepe is just grateful to have survived.
It is also a set of cautionary tales for brands attempting their own marketing without a knowledgeable sounding board or coherent strategy.”
~ Lisa Pietsch, Social Media Strategist,
Co-Owner Tequila Aficionado Media

 

From Author Pepe Quinones:

Jose "Pepe" QuinonesThese are just a few of the stories I can tell you about my time in the tequila advertising game. It’s been a long and crazy ten years since I left college starry-eyed and expecting to do good things for mi gente and the spirit of Mexico.

I started watching Mad Men during my senior year in college and prayed to La Virgincita that I could be the Latino Don Draper someday.

The Virgin has a sense of humor.

Instead of the Latino Don Draper, I’m a bitter, thirty-something, Les Grossman selling street tacos out of a truck.

– Jose “Pepe” Quinones

*Note* If foul language and Spanglish offend you, don’t buy this book. Just. Don’t.

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