Tequila Aficionado Review of Estimado Pendejo:
“This is Grimm’s fairy tales for Mexican spirits. Tragicomedy that defines the agave spirits industry more than any of us would like to admit. You could pour a glass of tequila and enjoy a laughternoon with this book, or you could look beyond the snark and see the thriller of a career that Pepe is just grateful to have survived.
It is also a set of cautionary tales for brands attempting their own marketing without a knowledgeable sounding board or coherent strategy.”
~ Lisa Pietsch, Social Media Strategist,
Co-Owner Tequila Aficionado Media
From Author Pepe Quinones:
These are just a few of the stories I can tell you about my time in the tequila advertising game. It’s been a long and crazy ten years since I left college starry-eyed and expecting to do good things for mi gente and the spirit of Mexico.
I started watching Mad Men during my senior year in college and prayed to La Virgincita that I could be the Latino Don Draper someday.
The Virgin has a sense of humor.
Instead of the Latino Don Draper, I’m a bitter, thirty-something, Les Grossman selling street tacos out of a truck.
– Jose “Pepe” Quinones
*Note* If foul language and Spanglish offend you, don’t buy this book. Just. Don’t.