Author Archive

Texas Alcoholic Beverage Commission (TABC) Update

TABC Update If you’re a tequila, mezcal or sotol brand doing business in Texas, you know full well the reach of the Texas Alcoholic Beverage Commission (TABC). For those of you who aren’t subscribed, the May 2015 edition of the TABC newsletter, TABC Today, is now available. TABC Today is the official monthly newsletter of […]

The Mega Marketing of a Brand Part III – Back To The Future With Jose Cuervo

Originally published on TequilaAficionado.com Dec 3, 2006     The trend in the spirits industry is for cross marketing with a guerrilla attitude. That’s shooting your enemy not from behind trees and bushes, but… From where they don’t expect you to be! Nobody’s proven to be better at this than Jose Cuervo. 09 Let’s Review… […]

The Mega Marketing of a Brand Part II – Jose Cuervo Is A Friend of Mine

Originally published on TequilaAficionado.com Dec 3, 2006     In a relationship that the Animal Planet calls symbiotic–like the small fish feeding on scraps from a shark’s jaws, or birds picking the bugs off a hippo’s butt–Cuervo has benefited nicely over the years by partnering with major restaurant chains all over the US. They have […]

The Mega Marketing of a Brand Part I – On the Road With Jose Cuervo

Originally published on TequilaAficionado.com Nov 30, 2006     What better place to introduce your products but in your own place? What better audience to introduce your products to, but to a sequestered one? Maybe there was something to this mega-marketing to travelers with long layovers? Time travel with Tequila Aficionado & Jose Cuervo Click To […]

First importation of vino mezcal.

Tequila Treasures From The Vault

Has this ever happened to you? You go poking through your attic and by accident, you discover  albums of black and white photos of your parents and grandparents from their younger days. Perhaps you’ve stumbled upon tattered journals and diaries from high school?  Or, maybe bundled and frayed love letters or handmade cards from your kids? This same […]

What Would Mike Morales Do?

Let’s see… If he were independently wealthy, Mike Morales would spend all of his time exploring the world’s tequila bars and interviewing interesting people.  He’d write thoughtful, thought provoking and cutting edge articles on Mexico, the tequila industry, and all that tequila culture entails. Sadly, Mike isn’t independently wealthy and our site isn’t overrun with […]

Upcoming Tequila Events

You Tell Us and We’ll Tell the World! Do you have a tequila event or mezcal event coming up? A pairing dinner at your restaurant? A local festival? A tasting at a liquor store? A Twitter chat with your master distiller? Tell Us About Your Tequila Event Please visit our events calendar page and submit […]

SlimRitas, 2014 Brands of Promise Winner Makes Food Fortunes

Houston based SlimRitas, winner of 3 gold medals in the Tequila Aficionado 2014 Brands of Promise, is appearing on Food Network TV this week!  Mompreneur, Lucy Corona, developed an amazing line of fresh juice margarita mixes that make delicious 100 calorie cocktails.  Armed with their 17 gourmet awards, including three gold medals from Tequila Aficionado, […]

Tequila Aficionado Brands of Promise Awards Live Tonight!

Brands of Promise LIVE Broadcast On Saturday, March 28, at 7:00 PM Central Time, the Tequila Aficionado 2014 Brands of Promise Award Winners will be announced LIVE online on Google Hangouts. Several Ways to Watch Click here to go to our Google+ event page and feel free to post questions prior to the event.  We encourage […]

Sipping Off The Cuff: Partida Tequila Blanco

Mike & Alex taste and discuss Partida Tequila Blanco. Find Partida Tequila online here. Partida Tequila on Facebook and Twitter. Brands of Promise LIVE Broadcast On Saturday, March 28, at 7:00 PM Central Time, the Tequila Aficionado 2014 Brands of Promise Award Winners will be announced LIVE online on Google Hangouts. Join Us on Google […]

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