Author Archive

Brand of Promise Nominee for Marketing Imagery

When we nominate brands of promise, it is usually during the tasting of the product, but being in the social media end of marketing, I’ve been so impressed with one brand’s latest marketing images that I had to take the initiative and nominate this one myself. Everything about the images that Malinalli Tequila shares with the […]

Mezcal Production in Oaxaca – More Mezcal is on the Way! by Alvin Starkman

The Maturation of Palenques and Mezcal Production in Oaxaca, 2015: Migration, Certification, Expansion    Alvin Starkman, M.A., J.D. Every two weeks or so I’m asked about the change in the number  of artisanal mezcal distilleries, or palenques, in and around the central valleys of Oaxaca, given the dramatic rise in the spirit’s global popularity over […]

Sauza–Expect Fake, er, Fresh

Originally Published May 20, 2009 by M.A. “Mike” Morales on Cocktailmatch Sauza–Expect Fake, er, Fresh So I’m leafing through my June 2008 issue of New Mexico Beverage Analyst (based in Denver!), and I see this ad campaign for Sauza’s revamped mixto: “Step into the refreshing and appetizing world of Sauza Gold and Blanco–a world where […]

Dos Lunas Grand Reserve

Originally Published January 9, 2009 by M.A. “Mike” Morales on CocktailMatch Dos Lunas Grand Reserve The Aztecs were the first to cultivate maguey (agave) plants for their sweet nectar. Left to ferment naturally, it became the foamy and viscous drink called pulque. The Spanish Conquistadors first distilled pulque into mescal wine—tequila’s ancestor–in the 16th Century. […]

Tequila for Health

Originally Posted on Tequila Aficionado July 4, 2000 By Alexander Perez TequilaAficionado.com Editor-In-Chief Tequila is considered healthy if used in moderation. Like wine it increases the good cholesterol levels in our blood while decreasing the bad cholesterols. In recent studies conducted by The University of Guadalajara, tequila has shown to have therapeutic properties. For starters, […]

Sipping Off The Cuff: Dulce Vida Tequila Extra Anejo

Mike and Alex taste and discuss the epic 5-year, extra anejo, from organic, overproof, Dulce Vida Tequila.     Visit Dulce Vida Online here – Blog – Facebook – Twitter – YouTube Dulce Vida’s Extra Añejo is a celebratory Limited Edition rested for just over five years in single barrels from a respected Napa Valley […]

How to Drink Tequila Like a Millionaire

Originally Published Jan 22, 2010 by M.A. “Mike” Morales on CocktailMatch How to Drink Tequila Like a Millionaire In Today’s Economy… Have you found yourself cutting back on extras? Dining out less and entertaining more at home? Have you eliminated frills and gotten back to basics? Many people have. Let’s face it… 2009 was a […]

Sipping Off The Cuff: Malinalli Tequila Blanco

Mike and Alex taste & discuss Malinalli Tequila Blanco, the delightful follow-up to their extra anejo (a 2014 Brands of Promise winner). Visit Malinalli Online here – Facebook – Twitter Appearance: Pristine, translucent, sediment free. Aroma: Masses of inviting dill, black pepper, asparagus notes that are underpinned by a deep salinity; best part of this bouquet […]

Tequila Tasting at the Page Museum

Originally Posted Thursday, June 22, 2000 By Alexander Perez TequilaAficionado.com Editor-In-Chief With dinosaur bones and fossils as a backdrop, John Braggs an avid tequila aficionado and restaurateur, gave an eloquent textbook presentation on the history of tequila to the 200 in attendance at the Page Museum. What we heard was a shortened version of his […]

The Exploitation–and the Evolution–Of the Tequila Girl

Originally Published July 17, 2009 at Cocktailmatch.com By M.A. “Mike” Morales The Exploitation Recently, I was invited to a tequila tasting at a local restaurant and bar in the Albuquerque area called The Range Cafe. I know the importer of this brand and I am very fond of it, so naturally, I wanted to lend […]

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