Author Archive

A Sotol By Any Other Name

[On a sweltering August afternoon, Tequila Aficionado Media was invited by Mike Groener, CEO and President of Genius Liquids to sip and savor the latest addition to their Desert Spirit line, Texas Sotol, at their distillery in Austin, TX .] Here Comes the Rain Again Ask anyone who has spent any significant amount of time living in […]

Embajador Proclaimed Tequila Producer of the Year!

Bestowed Gold and Silver Awards at the First Annual Bar Business Spirits Competition For Immediate Release! September 9, 2015, Austin, TX:  On August 16, 2015, at the First Annual Bar Biz Spirits Competition held during the Texas Bar & Nightclub Alliance Convention, Embajador Tequila was named Tequila Producer of the Year, capturing a gold medal […]


Tequila Adventures at The Texas Restaurant Association Market Place

[On June 28 and 29, 2015, San Antonio-based Tequila Aficionado Media was invited to participate with Embajador Tequila at the Texas Restaurant Association Market Place in Dallas.] Texas Restaurant Association Market Place When the call came from Andres Garcia, Embajador Tequila’s sales manager, to accompany him to the state’s largest tradeshow at the Texas Restaurant Association […]


Tequila Aficionado Media Celebrates Día de los Muertos 2015 On The Road

Announces Unprecedented Partnerships with Top Tequilas! For Immediate Release! August 26, 2015, San Antonio, TX:  Beginning October 14-28, 2015, Tequila Aficionado Media takes to the open road accompanied by top tier tequilas destined for the Windy City of Chicago to celebrate the popular Día de los Muertos remembrance holiday. What began as a whimsical idea […]

national tequila day, last tequila standing, tequila aficionado, TV show, reality show

Tequila Aficionado Media Presents Last Tequila Standing

First ever Tequila Reality Show kicks off on National Tequila Day! For Immediate Release! In 2011, eighteen tequila start ups had vied to be crowned the top Brand Of Promise(TM) in the world’s first broadcasted Tequila Reality Show. Tequila Aficionado Media Presents Last Tequila Standing July, 2015, San Antonio, TX:  Starting July 24, 2015, National Tequila Day, 45 exclusive […]

Barrio Café por Avión at PHX Sky Harbor International Airport.

Barrio Café–A Tequila Oasis

[In an industry of cookie-cutter airport cantinas, it was refreshing to experience a little bit of the local flavor at Barrio Café during a recent layover at Phoenix Sky Harbor airport’s Terminal 4.] *Yawn!* Frequent flyers are a highly sought after target market.  Just ask any company that pays top dollar to advertise in in-flight magazines.  They’ll admit that […]


Tequila Aficionado Takes to The Open Road

On The Road Again Unlike some tequilas, most of my moves have never been smooth–or without incident. For the better part of 18 years, I lived in New Mexico.  After a year long stay in my home state of California, I moved my personal residence and headquarters to San Antonio, TX to helm the newly […]


The Montelobos Mezcal Project

[After The San Antonio Cocktail Conference held in January, 2015, Tequila Aficionado Media caught up with Dr. Iván Saldaña, producer of the upstart mezcal, Montelobos, a partnership project with the makers of Milagro tequila.  A featured speaker during the conference, here’s our in-depth discussion held at the bar of the lavish Westin Riverwalk Hotel.] La Anatomia del Mezcal In Dr. […]


The Sabor Latino Food Show

  [The second annual Sabor Latino Food Show took place on May 12-13, 2015 at the Pasadena Convention Center.  Tequila Aficionado Media was asked to tag along with Embajador tequila as its importer/brand owner attempts to break into the competitive Southern California spirits market.] Show Prep It’s no secret that trying to jockey for position into the […]

Embajador Tequila Supreme Añejo Review by Steve Coomes

Compared to its siblings, Embajador Supreme Añejo is a big, big brother.  Rested for 18 months—a full 10 months longer than its Premium Reposado—Supreme is a veritable post-grad student compared to its primary school brothers. Yet, for all that age its color is surprisingly pale gold.  Not that color determines everything, but 18 months is […]

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