Author Archive


The Montelobos Mezcal Project

[After The San Antonio Cocktail Conference held in January, 2015, Tequila Aficionado Media caught up with Dr. Iván Saldaña, producer of the upstart mezcal, Montelobos, a partnership project with the makers of Milagro tequila.  A featured speaker during the conference, here’s our in-depth discussion held at the bar of the lavish Westin Riverwalk Hotel.] La Anatomia del Mezcal In Dr. […]


The Sabor Latino Food Show

  [The second annual Sabor Latino Food Show took place on May 12-13, 2015 at the Pasadena Convention Center.  Tequila Aficionado Media was asked to tag along with Embajador tequila as its importer/brand owner attempts to break into the competitive Southern California spirits market.] Show Prep It’s no secret that trying to jockey for position into the […]

Embajador Tequila Supreme Añejo Review by Steve Coomes

Compared to its siblings, Embajador Supreme Añejo is a big, big brother.  Rested for 18 months—a full 10 months longer than its Premium Reposado—Supreme is a veritable post-grad student compared to its primary school brothers. Yet, for all that age its color is surprisingly pale gold.  Not that color determines everything, but 18 months is […]

Embajador Tequila Premium Reposado Review by Steve Coomes

Premium, the second of three Embajador Tequila offerings can be described as the good middle child of the bunch– Eager to please, never offending, yet losing a tad of its uniqueness sandwiched between its siblings. According to the distiller, it’s rested for eight months in American and French Oak barrels, meaning the final product is a […]

Embajador Tequila Platinum Blanco Review by Steve Coomes

Note to all tequila distillers… I love it when, along with your generous review bottles, you supply a story of how your tequila is made. The makers of Embajador tequila did this by sending a simple folder with a few laser-printed pages that told a brief but helpful story about its goods. And they are […]


Titanium Tequila: Luxury Attained

[On April 22, 2015, Casey Hartle, CEO and Vice President of Premium Spirits visited us to share some award winning Titanium tequila, a 2014 Tequila Aficionado Brand Of Promise(TM) nominee.] Ti Titanium, a chemical element known for its low density and high strength, is generally too expensive and unattainable for most consumers. Outside of being manufactured as components in high […]


The Miracle Men Behind Milagro Tequila

[Moises (Moy) Guindi, one of the two dynamic founders of Milagro tequila, and J.P. DeLoera, Milagro’s Texas Brand Ambassador, hung around after The San Antonio Cocktail Conference held in January, 2015. Tequila Aficionado Media chased down these two gentlemen for a rare chat at the bar of the luxurious Westin Riverwalk Hotel.] Ambassadors For the Modern Mexico The time was 1997, […]

Tequila Aficionado Media Reveals 2014 Brands of Promise™ Winners!

Awards Announced During a LIVE Google Hangout Telecast For Immediate Release! March, 28, 2015, San Antonio, TX—In an unprecedented live Google Hangout telecast, Tequila Aficionado Media ( unveiled its Second Annual 2014 Brands Of Promise™ Award winners in Tequila, Mezcal and several other agave related categories.  A full list of Brands Of Promise™ winners can […]

Lone Bottle of Mexican Moonshine

Roger Clyne’s Mexican Moonshine is Back in Texas

A Triumphant Return to Tejas On this soggy and swampy St. Patrick’s Day, I was graciously invited to spend the afternoon at Sam’s Burger Joint by Mexican Moonshine creator and indie music rock star,  Roger Clyne.  He had arrived in Texas for a busy week of concerts at the famed music, media, film conference and festival, South […]

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How Your Favorite Periodicals Perpetuate Tequila Myths

Editors of major men’s magazines still insist that their audience only shoots tequila. Click To Tweet One Day, At Band Camp… Recently, myself, and a few select others in this tightly knit tequila community, were asked to be interviewed for quotes concerning “surprising things you can do with tequila” for the May issue of a major, worldwide men’s […]