Author Archive

Lone Bottle of Mexican Moonshine

Roger Clyne’s Mexican Moonshine is Back in Texas

A Triumphant Return to Tejas On this soggy and swampy St. Patrick’s Day, I was graciously invited to spend the afternoon at Sam’s Burger Joint by Mexican Moonshine creator and indie music rock star,  Roger Clyne.  He had arrived in Texas for a busy week of concerts at the famed music, media, film conference and festival, South […]

Don't be THIS writer.

How Your Favorite Periodicals Perpetuate Tequila Myths

Editors of major men’s magazines still insist that their audience only shoots tequila. Click To Tweet One Day, At Band Camp… Recently, myself, and a few select others in this tightly knit tequila community, were asked to be interviewed for quotes concerning “surprising things you can do with tequila” for the May issue of a major, worldwide men’s […]

No time for your social media?

Tequila Branding–Ain’t Nobody Got Time Fo’ Dat

Tequila Branding If you are a start up tequila brand on a tight budget, how can you still be perceived as a player in your field when you don’t have deep pockets? This Beverage Trade Network article shares several ways to optimize small marketing budgets to support your retailers and build your brand. You might be implementing a lot of these […]

Ambhar logo.

Ambhar Tequila–The Recalibrating of A Brand

[Between seminars during the Fourth Annual San Antonio Cocktail Conference, Tequila Aficionado Media was invited to the Ambhar Tequila Relaxation Lounge inside the historic Sheraton Gunter Hotel where we finally sampled each expression of this elusive brand with a jaded past. The following day, we caught up with the new Ambhar CEO, Jaime Celorio, at the acclaimed […]

Master Distiller, Germán González.

Germán González’s T1 Tequila Uno–Questions and Answers

Response to the interview series with Master Distiller Germán González has been wonderful. Rightly so, for a man who is a living part of tequila history and continues to make history today with T1 Tequila Uno and Tears of Llorona. Here are some of your questions answered: Q:  Does Germán always blend agaves from Tamaulipas and Atotonilco because […]

No Snifters.

San Antonio Cocktail Conference Media Party

[The fourth annual San Antonio Cocktail Conference was held from January 15 to January 18, 2015 here in San Antonio, Texas.  Tequila Aficionado Media attended with particular interest in all events surrounding agave spirits.] Wednesday Night Media Party #SACC2015 As most of San Antonio’s cocktail culture creatures were safely at home in their jammies on the eve […]

Tears of Llorona served in Riedel stemware.

Tears Of Llorona–Tequila’s Higher Octave

“Don’t only practice your art, but force your way into its secrets, for it and knowledge can raise men to the divine.”–Ludwig van Beethoven In music, an octave is the difference in sound between the first and eighth note on a musical scale. In astrology, the planets Uranus, Neptune and Pluto are commonly considered the […]

German Gonzalez, like Rodney, got no respect.

Germán González Got No Respect!

Germán Gonzalez, distiller of T1 Tequila Uno and Tears of Llorana, discloses why, up until recently, the term master distiller was not given the proper recognition by the Tequila Industry, nor by the people of Mexico. Like deceased comedian, Rodney Dangerfield, Germán struggled to gain respect and to become recognized for his distilling acumen until […]

A cocktail and sample of T1.

A Bartender’s Tip from Germán González

In this clip, Germán González, distiller of T1 Tequila Uno and Tears of Llorana, reveals the difficulty in getting consumers to sip 100% agave tequila and shares a technique that a particular bartender uses to educate drinkers who ask for T1 in a cocktail. A thoughtful bartender or mixologist will always serve the customer in […]

IMG_0220

Germán González and The Riedel Tequila Glass

In this segment, Germán González, distiller of T1 Tequila Uno and Tears of Llorana, explains why the Riedel Ouverture glass (now part of Riedel’s Vinum collection) is ideal for tequila tasting. He demonstrates the right way and the wrong way to hold the glass, and details why it is so effective a tool when enjoying his exquisite tequilas. […]

Enjoy this site? Please spread the word :)