Author Archive

german gonzalez

Germán González–Tequila From The Heart

[In early November of 2014, San Antonio resident and neighbor, Germán González, joined us at our home office.  That evening, he brought his full array of Tequila Uno (T1)–Ultra Fino, Selecto, Excepcional, Tequila Estelar, along with the much acclaimed ultra-aged Tears of Llorona.  In a more relaxed atmosphere and without his signature Panama hat and guayabera, Germán […]

Diddy Disses Tequila’s Jimadores….

What’s Wrong With This Picture? By now, many of you may have already seen both of these distasteful photos on Diddy’s Instagram account for his new venture with Diageo and DeLeón tequila that began in early 2014. Dressed in his trademark dark suit, Diddy attempts to sacrifice a blue agave piña while at the same time asking […]

How to Taste Tequila Like a Catador…

…Or, at least, how to act like one There are two official schools in Mexico that train people to be certified catadores (tequila tasters).  One is actually a faction of the original school established in 2000 and known as the Academia Mexicana del Tequila (Mexican Tequila Academy). After a bitter falling out between the founders, […]

Judging at The Monterey Bay Tequila & Cuisine

In mid-August of 2014, the organizers of the 6th Annual Monterey Bay Tequila & Cuisine, which took place on October 11, 2014, graciously asked Tequila Aficionado Media CEO, Mike Morales, to participate as a judge.  Their unique, take-at-home blind tequila tasting competition used the Tequila Matchmaker smartphone application to score and bestow awards.  You can review […]

A Truckload of Agave – Agave Spirits, That Is

Agave Spirits Everywhere!     If you’ve been following Tequila Aficionado Media closely, you may have noticed a lull in the weekly Sipping Off The Cuff ™  episodes that traditionally have aired every Friday. As you may know, every tequila, mezcal or sotol label that submits samples for Sipping Off The Cuff ™ is automatically entered into our ground-breaking […]