Author Archive

Carmen Villareal, san matias

Women In The Tequila Industry: Carmen Villarreal by M.A. “Mike” Morales

Carmen Alicia Villarreal Treviño, The Original Tequila Boss Lady Carmen Alicia Villarreal Treviño is a legend among Tequila Boss Ladies.  In fact, she is the original Tequila Boss Lady. To date, she is the only female tequila distillery owner, taking the reins of Casa San Matías soon after the tragic death of her husband in […]

Sophie Decobecq among the agave.

Women In The Tequila Industry: Sophie Decobecq by M. A. “Mike” Morales

No list of Tequila Boss Ladies would be complete without mentioning the likeable and charismatic Sophie Decobecq, creator of the award winning Calle 23 Tequila. Aside from her wacky sense of humor where marketing her tequila is concerned (‘Tequila makes us smarter. So, drink smart” is one of her favorite slogans), Sophie has a unique […]

ana valenzuela, tequila, tequila aficionado

Women In The Tequila Industry: Ana Valenzuela by M.A. “Mike” Morales

We continue our Women In The Tequila Industry series with arguably the most recognizable Tequila Boss Lady in the business– Dr. Ana Valenzuela. Apart from her many accomplishments (briefly summarized in our article, Tequila Boss Ladies), Ana is also the founder of Signo Tequila, a non-profit organization established in 2007 and dedicated to educating the […]

Cecilia Norman, Communications Manager for the non-profit Tequila Interchange Project.

Women In The Tequila Industry: Cecilia Norman by M.A. “Mike” Morales

We continue our series of Women In The Tequila Industry with Cecilia Norman, Communication Manager for the Tequila Interchange Project, a non-profit organization and consumer advocacy group for tequila. We asked Ceci and other prominent women leading the charge for change in the Tequila Industry and beyond a short list of questions.  As you’ll read, it hasn’t been all margaritas and […]

Romero Mena in the agave fields.

Women In The Tequila Industry: Ana Maria Romero Mena by M.A. “Mike” Morales

In the 2010 industry classic special report entitled Tequila Appreciation for USA Today, it listed five tequila trends to watch.  Here, we’re focusing on one of them… The role of women in the tequila industry. The report predicted that more women, in particular Latina/Hispanic women with family ties to agave growers and tequila producers, would […]