Author Archive

Romero Mena in the agave fields.

Women In The Tequila Industry: Ana Maria Romero Mena by M.A. “Mike” Morales

In the 2010 industry classic special report entitled Tequila Appreciation for USA Today, it listed five tequila trends to watch.  Here, we’re focusing on one of them… The role of women in the tequila industry. The report predicted that more women, in particular Latina/Hispanic women with family ties to agave growers and tequila producers, would […]

Tequila 88: A Tequila Hero’s Journey

Hari Dhiman, dressed in a black tuxedo, stood humbly but firmly at the podium and looked out over the darkened auditorium packed with guests and well-wishers from all over the Inland Empire of Southern California. A masterful networker and community leader, the Founder and CEO of upstart tequila brand Tequila 88 had formally invited this who’s-who […]

Tequila Tapatío And The Source of Life

Welcome Back, Old Friend On two separate occasions, Carlos Camarena, the third generation master distiller of El Tesoro de Don Felipe and the equally famous and classic Tequila Tapatío, stepped outside of Las Perlas mezcal and tequila bar in the heart of downtown Los Angeles to enjoy a cigarette. Taking in the scenery of a chilly […]

The Añejo Way of Life With Señor Rio Tequila and Cigars by M.A. “Mike” Morales

I admit, I have a soft spot for Señor Rio tequila. Sure, it’s produced at the famed La Cofradía distillery (NOM 1137), where its flagship tequila, Casa Noble, grabs all the headlines these days.  And the co-founders, Jonathan Gach and Debbie Medina have a great love for tequila and a great love story, too.  And, […]

Carmen Villareal, san matias

Tequila Boss Ladies by M.A. “Mike” Morales

Tequila Boss Ladies  “The world will be saved by the western woman.” The Dalai Lama, Vancouver Peace Summit, September 2009 We’re pretty sure His Holiness had no idea that his proclamation would also include this Who’s Who of women in the Tequila Industry and beyond. Mary Clemente–Jurado Tequila… Exclusivity breeds demand and Clemente’s Jurado Tequila, nicknamed […]