Author Archive

Lone Bottle of Mexican Moonshine

Roger Clyne’s Mexican Moonshine is Back in Texas

A Triumphant Return to Tejas On this soggy and swampy St. Patrick’s Day, I was graciously invited to spend the afternoon at Sam’s Burger Joint by Mexican Moonshine creator and indie music rock star,  Roger Clyne.  He had arrived in Texas for a busy week of concerts at the famed music, media, film conference and festival, South […]

Don't be THIS writer.

How Your Favorite Periodicals Perpetuate Tequila Myths

Editors of major men’s magazines still insist that their audience only shoots tequila. Click To Tweet One Day, At Band Camp… Recently, myself, and a few select others in this tightly knit tequila community, were asked to be interviewed for quotes concerning “surprising things you can do with tequila” for the May issue of a major, worldwide men’s […]

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Tequila Branding–Ain’t Nobody Got Time Fo’ Dat

Tequila Branding If you are a start up tequila brand on a tight budget, how can you still be perceived as a player in your field when you don’t have deep pockets? This Beverage Trade Network article shares several ways to optimize small marketing budgets to support your retailers and build your brand. You might be implementing a lot of these […]

Ambhar logo.

Ambhar Tequila–The Recalibrating of A Brand

[Between seminars during the Fourth Annual San Antonio Cocktail Conference, Tequila Aficionado Media was invited to the Ambhar Tequila Relaxation Lounge inside the historic Sheraton Gunter Hotel where we finally sampled each expression of this elusive brand with a jaded past. The following day, we caught up with the new Ambhar CEO, Jaime Celorio, at the acclaimed […]

Master Distiller, Germán González.

Germán González’s T1 Tequila Uno–Questions and Answers

Response to the interview series with Master Distiller Germán González has been wonderful. Rightly so, for a man who is a living part of tequila history and continues to make history today with T1 Tequila Uno and Tears of Llorona. Here are some of your questions answered: Q:  Does Germán always blend agaves from Tamaulipas and Atotonilco because […]