Author Archive

How to Taste Tequila Like a Catador…

…Or, at least, how to act like one There are two official schools in Mexico that train people to be certified catadores (tequila tasters).  One is actually a faction of the original school established in 2000 and known as the Academia Mexicana del Tequila (Mexican Tequila Academy). After a bitter falling out between the founders, […]

Judging at The Monterey Bay Tequila & Cuisine

In mid-August of 2014, the organizers of the 6th Annual Monterey Bay Tequila & Cuisine, which took place on October 11, 2014, graciously asked Tequila Aficionado Media CEO, Mike Morales, to participate as a judge.  Their unique, take-at-home blind tequila tasting competition used the Tequila Matchmaker smartphone application to score and bestow awards.  You can review […]

A Truckload of Agave – Agave Spirits, That Is

Agave Spirits Everywhere!     If you’ve been following Tequila Aficionado Media closely, you may have noticed a lull in the weekly Sipping Off The Cuff ™  episodes that traditionally have aired every Friday. As you may know, every tequila, mezcal or sotol label that submits samples for Sipping Off The Cuff ™ is automatically entered into our ground-breaking […]

Felipe’s Mexican Restaurant–It’s In The Blood

Felipe’s Mexican Restaurant’s humble beginning exemplifies the meaning of the Latino American Dream.  Voted a Reader’s Choice award for Best Mexican Restaurant in 2014 by the Wichita Eagle, the family owned chain has been in business for nearly 50 years pioneering its style of Mexican cuisine and feeding generations of families in Wichita, Kansas.  On a bustling and muggy Friday […]

Embajador Tequila Conquers California At Spirits of Mexico!

Captures gold and silver medals across contest categories… September 29, 2014, Del Mar, CA—Embajador Tequila Supreme añejo was awarded a gold medal from the longest running Mexican spirits competition in North America, the Spirits of Mexico.  A panel of judges with over 300 years of experience between them also voted both Embajador Tequila Platinum Blanco […]

Dazed & Diffused: More on the Diffuser in Tequila Production

We briefly tackled the diffuser controversy earlier in 2014 with The Diffusor in Tequila Production: Are They Cheating? and in Craft Tequila–WTF Does THAT Mean? Part 2  where we featured our Craft Tequila Gauntlet to help you make better buying decisions when seeking quality craft tequilas.  Here, Tequila Aficionado Media delves deeper… What’s Not on The Menu On […]

The Texas Bar & Nightclub Alliance Convention

What’s New The Texas Bar & Nightclub Alliance Convention successfully launched its first annual event at the Radisson Hotel & Suites in downtown Austin on August 10-11, 2014. Primarily a show that serves the spirits industry (or trade) in Texas, for us at Tequila Aficionado Media, it was a chance to visit with new brands, products […]

Jessica’s Journey – Epic Marketing or Sauza History Lesson?

Epic Marketing or Sauza History Lesson? You Be the Judge Part 3 in Jessica’s Epic Journey By Jessica Arent, Tequila Aficionado Contributor My second day in Mexico was focused on the product and team brainstorming for a market launch. Believe me when I say Mel Gibson’s character in “What Women Want” wasn’t so far off […]

The Roca Patron Road Show

  Roca Patron Hits The Road All across the country, in carefully selected cities where the beautiful people roam like Los Angeles, New York, Chicago, Miami, and San Francisco, the Patrón PR machine (which spent a reported $34.1 million in measured media in 2013), is rolling out its new Roca Patrón line of tequilas. Here in […]

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Mestizo Mezcal–A Perfect Convergence of Cultures

  When we first met Arturo Palencia, co-founder of the award winning Mestizo Mezcal, we were struck by his boyish charm and seemingly tender age.  We were surprised to discover that this thirty-something was no newcomer to the competitive and often brutal spirits industry. In this clip, Arturo tells how he became involved with mezcal and the […]

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