Author Archive

Flights of Fortune: Correctly Executing Tasting Flights

Originally posted October 1, 2010 by Chris Zarus of TequilaRack. Please visit TequilaRack, a member of the Tequila Aficionado Flight of Sites. Tasting Flights Take Off From: Hotel F&B Marketing: Sprucing Up F&B Sales Hotels find effectively merchandising food and spirits and getting staff involved in the story behind the product directly affects the bottom […]

PaQui Tequila: Just Another Self Proclaimed Luxury Tequila?

Originally posted December 11, 2009 by Chris Zarus of TequilaRack. In reading the article below today, I find myself curious to know, and understand, the key differences and distinctions between this new “Luxury” Tequila brand and all the many others that have traveled this road before it.  Perhaps you can distill it out of the […]

Change is at Hand for the Tequila Market, Part I

Part I of II Written by Chris Zarus of TequilaRack Tequila Brands and Producers Have Already Sailed Into the Sucker Hole For those new to the expression, a “sucker hole” is a colloquial term referring to a spate of good weather that “suckers” sailors into leaving port just in time for a storm to resume […]

Alcohol May Reduce Men’s Heart Risk

Study Shows Moderate Drinking Cuts Risk of Heart Disease in Men by 51% By Kathleen Doheny, WebMD Health News Nov. 18, 2009 — Regular consumption of alcohol — beer, wine, or hard liquor — reduces the risk of heart disease in men by a third or more, according to a new Spanish study. Regular consumption of alcohol reduces […]

Tequila Pricing: How Low Can It Go? (The Math Behind Cheap Tequila)

Written by Chris Zarus of TequilaRack I just got off the phone with an old industry Pal and we were talking back and forth about Tequila pricing. Not just any pricing, but the pricing at the low end of 100% Agave Tequila in the state of California. I had just gotten back from a trip […]