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Tequila News For Aficionados

Tequila news and information that entertains and educates.

Tequila news you won’t read anywhere else.

Subscribe to the Tequila Aficionado Newsletter and get Tequila News and information you just can’t get anywhere else.  Subscribe now and never miss any of the Tequila Aficionado commentary, features, reviews and news! We’ll never send you an empty or recycled newsletter. We send our tequila news every 2 weeks unless there’s nothing to say and, if that’s the case, we don’t bother you with unnecessary emails.  Refreshing, huh?

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(Our next newsletter is coming out today!)

Visit our archives here.

The Tequila Aficionado newsletter is published bi-weekly and contains links to all of our feature content and reviews over the past two weeks.  We will also be adding more material on programming to look forward to over the coming two weeks such as YouTube Programs, Podcasts, Blog Talk Radio Shows, Live Feeds, Appearance Schedules, Festivals, Shows and much, much more!

Subscribe to our newsletter by clicking on the link below so you don’t miss a thing!

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We publish the newsletter every other Sunday and it includes recaps and links to articles that appeared over the previous two weeks, discussions from social networks that Tequila Aficionado readers may find of interest, previews of upcoming articles and interviews and much more!

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What is Cinco de Mayo?

Cinco De Mayo (5th of May)

la batalla

According to Wikipedia:

Cinco de Mayo (Spanish for “fifth of May”) is a celebration held on May 5. It is celebrated in the United States[1] It is also celebrated in parts of Mexico, primarily in the state of Puebla,[note 1][2][3][4] where the holiday is called El Día de la Batalla de Puebla (English: The Day of the Battle of Puebla).[5][6][7]

It “is a much bigger holiday in the United States” than Mexico, especially in the western and southwestern states.[8] It originated with Mexican-American communities in the American West as a way to commemorate the cause of freedom and democracy during the first years of the American Civil War,[9][10] and today the date is observed in the United States as a celebration of Mexican heritage and pride.[11] In the state of Puebla, the date is observed to commemorate the Mexican army‘s unlikely victory over French forces at the Battle of Puebla on May 5, 1862, under the leadership of General Ignacio Zaragoza Seguín.[3][12] Cinco de Mayo is not Mexico’s Independence Day—the most important national patriotic holiday in Mexico—which is celebrated on September 16.[3][13]

Why do we celebrate?

As of the 2012 census, Hispanics make up 17% of Americans and 65% of Hispanics are of Mexican descent.  Here in San Antonio, the population is over 63% Hispanic so you can bet we take any excuse to celebrate Mexican heritage very seriously.  Since we don’t really need an excuse to celebrate springtime, let’s get to the important stuff like HOW to celebrate!

How do we celebrate Cinco de Mayo?

Since Cinco de Mayo falls on a Monday, most people are planning to celebrate over the weekend prior.  That’s when you’ll find most bars and Mexican restaurants running their promotions.  For history buffs, we recommend watching Cinco de Mayo: La Batalla on Netflix or some other streaming service.

If you’re planning a Cinco de Mayo celebration at home or with friends, check out our Cinco de Mayo Pinterest board for ideas on drinks, foods and decorations.

 

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Sauza’s Latest: Make it with a Cowboy Should Make You Laugh

sauza-2-290x290Sauza Does it Again

If you haven’t read my commentary on the Sauza marketing campaigns, you can catch up here.

Safe to say, I’m not a big fan of the dumb tequila commercial.  After watching all of the Sauza commercials, I’ve come to the conclusion that Sauza really wants to make us laugh with these ad spots.  Their hope, I’m sure, is that this ridiculousness will go viral and name recognition will spread.  They just want people to remember the name so the unknowing will buy Sauza brands when they walk into a liquor store.  I’m probably contributing to their mission but the latest campaign is just too lame not to share.  I’m still not keen on Sauza products, but if you must buy them, please buy 100% Agave tequilas.

 

Make it With a Lifeguard

Complete ridiculousness.  Don’t mix your drinks this way, but do laugh loudly.

 

 

Make it With a Fireman

Sidenote: A kitten does not make light beer better.

 

 

 

Make it With a Cowboy

He’s brushing the horse incorrectly.

 

 

 

Juicy gossip from a cowboy? Thanks, no.

 

 

The stirring part is just too silly not to laugh.

 

 

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Welcome to the Tequila Test Kitchen!

Great recipes for tequila cocktails, cooking with tequila, and pairing with tequila are always welcome here at Tequila Aficionado.  We’ll share them with our readers in our articles and on our Pinterest boards.

Click on any of the images below to explore our Pinterest Recipe Boards:

margaritas, tequila test kitchen tequila drinks

Click on any of the images below to explore recipes we’re working on in the Tequila Test Kitchen:

Some tequilas are perfection when sipped, others need a cocktail to shine, still others long to become part of a delicious dish. Here at Tequila Aficionado, we love sipping, but when a tequila begs to be prepared in a recipe or paired with something special, we enjoy exploring those options too. As our Tequila Test Kitchen efforts grow, we’ll share our boards here for your enjoyment.
Whether you prefer to sip, mix a cocktail or pair perfectly with foods, we’ve got something for you.

While we love sipping tequila, we understand that every agave deserves a place at the table.  We hope you’ll enjoy these recipes and pairing suggestions as much as we’ve enjoyed developing them.

avion espresso, recipes, tequila test kitchen

de la tierre, recipes, tequila test kitchen

hornitos lime shot, recipes

peligroso cinnamon, recipes

 

dulce dorado, recipes

Want us to use YOUR tequila or liqueur?  We’ll create a Pinterest Board just for your product while we develop some great recipes for you and your customers to use and share.  Just send us your sample and we’ll start cooking!  Email Kitchen@TequilaAficionado.com to get started!

 

Watch our Recipes Page and Pinterest Boards for updates coming soon!

 
 

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Need a Vacation?

vacation, tequila, beach

 

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