Category Archives: Sipping off the Cuff

Sipping Off The Cuff: Demetrio Tequila Anejo

demetrio, tequila, tequila aficionado, tequila magazineAlexander Perez and M.A. “Mike” Morales taste and discuss Demetrio tequila anejo and explain why they nominated it as a 2014 Brands of Promise contender.

About Demetrio Tequila Anejo

This is the crown jewel of the Demetrio suite of products. Made from 100% certified blue agave, painstakingly nurtured by our Master Distillers, its ultra-premium character is expressed through its intense golden coloration and subtle wooden aroma. It has a very complex yet refined flavor, double distilled in stainless steel and aged 15 to 18 months in white oak barrels with a maximum capacity of 200 liters, resulting in the most unassuming and mellow after-taste. Created for the most demanding and sophisticated palate, it’s to be savored from a snifter as you would a fine malt whiskey or cognac.

 

Demetrio Tequila Online

Find Demetrio Tequila online at www.demetriotequila.com.

Find Demetrio Tequila on Twitter here.

Find Demetrio Tequila on Facebook here.

 

 

About Demetrio Tequila

Demetrio Tequila is a premium quality, competitively priced tequila created to capture the taste buds of the most sophisticated tequila aficionado. Our strategy is simple; provide a high-quality product that is affordable and memorable.

At Demetrio, we pride ourselves on being a socially responsible company. You will see us sponsoring many charitable events but also working closely with our friends over at www.SoRewarding.com to give back to many different causes.

If you enjoy ultra premium tequila, give Demetrio a shot. If you love it as much as we think you will, take a photo and upload it onto our “parties” section of the site. We’ll be sure to let you know when we come to your neighborhood!

 

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Sipping Off The Cuff: Demetrio Tequila Reposado

demetrio, tequila, tequila aficionado, tequila magazineAlexander Perez and M.A. “Mike” Morales taste and discuss Demetrio tequila reposado and explain why they nominated it as a 2014 Brands of Promise contender.

Find Demetrio Tequila online at www.demetriotequila.com.

Find Demetrio Tequila on Twitter here.

Find Demetrio Tequila on Facebook here.

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Sipping Off The Cuff: Demetrio Tequila Blanco

demetrio, tequila, tequila aficionado, tequila magazineAlexander Perez and M.A. “Mike” Morales taste and discuss Demetrio tequila blanco and explain why they nominated it as a 2014 Brands of Promise contender.

Find Demetrio Tequila online at www.demetriotequila.com.

Find Demetrio Tequila on Twitter here.

Find Demetrio Tequila on Facebook here.

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Sipping Off The Cuff: Donkey Piss Tequila Reposado

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We Just Sit Around Drinking Tequila All Day

We don’t actually sit around drinking tequila all day, but that’s what a lot of people think we do.  There’s a lot of effort behind the scenes that goes into producing content for Tequila Aficionado.  One important thing is producing episodes of Sipping Off The Cuff.  Let me tell you a little about that.
 

 

It’s quite a process so we thought we’d share it with you:

First, we have to get the guys together.  Getting Alex and Mike together via Skype isn’t always easy.  family commitments, all the things that can go wrong with computers, and then there’s the software, both the recording software and Skype that have a part in whether or not our programs are recorded properly.

If we had roadies, we’d have them do the tech check for us.

 

 

Setup

We wash Reidel snifters, ensure we have vodka & melba toast for palate cleansing between tequila tastings, and then set up all the bottles of tequilas and other great agave spirits that must be tasted and reviewed.  It takes about an hour just to move furniture, set up the table and then bring everything down off the shelves, dust it off and then set it up nicely for photos just in case Mike & Alex decide to talk about all the brands awaiting review.  Setup time is usually when we take photos for Instagram, Facebook, Twitter and Vine.  It is important to us that the brands that send us samples feel it is a valuable proposition.  Providing them with social media content that adds to their electronic equity is very valuable in today’s market.
 

 

Filming At about 12-20 minutes per brand, it makes for a long night.  Mike & Alex will taste several brands in one night and usually spend about 4 hours filming together.  

 

Editing

I take the raw footage and edit it.  (Trust me, there are just some things those guys do that you just don’t want to see or hear.)  It takes about 45 minutes to review, edit, research, add facts, format, and produce each individual video.
 

 

Uploading Then we upload the videos to YouTube.  Some days it goes quickly and some days the computer is tied up all day because YouTube is running so slowly.  

 

Posting

With all that done, we’re ready to schedule and post the video on Tequila Aficionado.  We want to make each video posting as search engine friendly as possible so the tequila (and mezcal) brands get plenty of publicity.  That means digging into websites and Facebook for social media links, images, and details on each brand’s production process.  Some tequila brands turn out to be Not Safe For Work (NSFW) and that means wading through a whole lot of bikini images before finding one we can use.  (Please take a lesson from mezcal and stop marketing like it’s 1989?)

Then you, the tequila aficionados see the final product.  We hope the insights that Mike & Alex provide are worth your time.  It is always our hope that the materials we work so hard to produce are as educational as they are entertaining and everyone from the brand owner to the consumer feels it was time well spent.

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