Category Archives: Sipping off the Cuff

We Just Sit Around Drinking Tequila All Day

We don’t actually sit around drinking tequila all day, but that’s what a lot of people think we do.  There’s a lot of effort behind the scenes that goes into producing content for Tequila Aficionado.  One important thing is producing episodes of Sipping Off The Cuff.  Let me tell you a little about that.
 

 

It’s quite a process so we thought we’d share it with you:

First, we have to get the guys together.  Getting Alex and Mike together via Skype isn’t always easy.  family commitments, all the things that can go wrong with computers, and then there’s the software, both the recording software and Skype that have a part in whether or not our programs are recorded properly.

If we had roadies, we’d have them do the tech check for us.

 

 

Setup

We wash Reidel snifters, ensure we have vodka & melba toast for palate cleansing between tequila tastings, and then set up all the bottles of tequilas and other great agave spirits that must be tasted and reviewed.  It takes about an hour just to move furniture, set up the table and then bring everything down off the shelves, dust it off and then set it up nicely for photos just in case Mike & Alex decide to talk about all the brands awaiting review.  Setup time is usually when we take photos for Instagram, Facebook, Twitter and Vine.  It is important to us that the brands that send us samples feel it is a valuable proposition.  Providing them with social media content that adds to their electronic equity is very valuable in today’s market.
 

 

Filming At about 12-20 minutes per brand, it makes for a long night.  Mike & Alex will taste several brands in one night and usually spend about 4 hours filming together.  

 

Editing

I take the raw footage and edit it.  (Trust me, there are just some things those guys do that you just don’t want to see or hear.)  It takes about 45 minutes to review, edit, research, add facts, format, and produce each individual video.
 

 

Uploading Then we upload the videos to YouTube.  Some days it goes quickly and some days the computer is tied up all day because YouTube is running so slowly.  

 

Posting

With all that done, we’re ready to schedule and post the video on Tequila Aficionado.  We want to make each video posting as search engine friendly as possible so the tequila (and mezcal) brands get plenty of publicity.  That means digging into websites and Facebook for social media links, images, and details on each brand’s production process.  Some tequila brands turn out to be Not Safe For Work (NSFW) and that means wading through a whole lot of bikini images before finding one we can use.  (Please take a lesson from mezcal and stop marketing like it’s 1989?)

Then you, the tequila aficionados see the final product.  We hope the insights that Mike & Alex provide are worth your time.  It is always our hope that the materials we work so hard to produce are as educational as they are entertaining and everyone from the brand owner to the consumer feels it was time well spent.

Are you following us on Vine yet?

Sipping Off The Cuff: Whispering Eye Tequila Blanco

Whispering Eye – A Brand of Promise?

Not for the girls in wet tee shirts!

Find out why Tequila Aficionado’s Mike Morales & Alex Perez nominated this Blanco for the 2014 Brands of Promise Awards.

About Whispering Eye

Brand Story – Somewhere deep in the heart of the Highlands of Jalisco, if you listen closely you can here it! The Agave, a lily plant, opens its leaves, cracking, popping, it breaths by night; conserving energy and water. The EYE, (the fruit or pina) is growing, maturing and ripening to perfection. According to the old-timers (the farmers) each lily is chanting or WHISPERING to its neighboring plants. A village of agave living in harmony, waiting to become the next premium TEQUILA.

Harvested through the nocturnal eye of the whispering agave within the highlands surrounding the city of Arandas, Mexico – the sweet and complex flavors of Whispering Eye Tequila accentuate the blue agave’s natural and unspoiled nectar. Expertly hand-pruned and trimmed, while removing the base of each branch completely to alleviate any bitter or sour notes – the tequila region’s sweeter than honey flavored agave pinas produce more succulence. The pinas roast in an oven through various times and temperatures, to create the multiple tones that tantalize the taste buds. Peacefully cradled through a gravity-fed distillation process without the use of pumps or motors within a 70,000 sq. ft. state of the art distillery – the tequila finishes through a custom filter before resting, resulting in a distinctively smooth premium blanco or reposado.

 

From the Whispering Eye Tequila Facebook Page (NSFW – Not Safe For Work!):

Whispering Eye Tequila: Designed and Refined as the Premium Sipping Tequila for Distinguished Women with Sophisticated Tastes; Worldwide!
Please Drink Responsibly!
“You’ll Never Forget Your First” The Eye.
Mission: Deliver the smoothest premium sipping tequila worldwide!
Company Overview: Founded by T2LJ Brands L.L.C. in San Antonio Texas
Description: Whispering Eye Tequila is a premium blanco tequila.
whispering eye, tequila, tequila memes

 

 

 

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Sipping Off The Cuff: Penasco Tequila Extra Anejo

penasco tequila, tequila,

 

Penasco Tequila Extra Anejo

Tequila Aficionado’s Alex Perez & Mike Morales taste and discuss Penasco Tequila Extra Anejo.

We apologize for the sound quality.  We’ve fixed the issue in recording and this is one of the last reviews with poor sound quality.

Find Penasco Tequila Online:

Visit Penasco Tequila online at TequilaPenasco.com

Follow Penasco Tequila on Facebook here.

Follow Penasco on Twitter here.

 

From their website:

Welcome to the world of Tequila through the vision of Del Bravo Imports.

We are committed to bringing you one of the finest distilled 100% blue agave tequilas on the market.

Tequila Peñasco represents quality, is named for the famed beach town located in the Mexican State of Sonora, on the sea of Cortes. Today, Tequila is one of the fastest growing liquors in the world. The direction of the growth is decidedly upscale. An entire tequila culture is being developed not just in Mexico but all over the world. Enjoyed in many countries, local pubs, neighborhood bars as well as many sophisticated restaurants around the world.

There is a large market of excellent 100% blue agave tequilas available in the range of $20 to $30. A greater quality of tequilas made of 100% blue agave in the $30 to $50 dollar range. Most all tequilas priced under $20 dollars are mass produced for local markets and export and are made from a mix of agave plants.
For the enjoyment of our beloved loyal Tequila drinkers; Tequila Peñasco is enjoyed in the USA in Arizona, Texas and South Carolina, as well as 3 northern states of Mexico, Sonora, Chihuahua and Baja. Let your senses be your guide! DISCOVER THE DIFFERENCE…

 

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Sipping Off The Cuff: Penasco Tequila Anejo

Tequila Aficionado’s Alex Perez & Mike Morales taste and discuss Penasco Tequila Anejo.

We apologize for the sound quality.  We’ve fixed the issue in recording and this is one of the last reviews with poor sound quality.

penasco tequila, tequila,

Visit Penasco Tequila online at TequilaPenasco.com

Follow Tequila Penasco on Facebook here.

Follow Penasco on Twitter here.

 

From their website:

Welcome to the world of Tequila through the vision of Del Bravo Imports.

We are committed to bringing you one of the finest distilled 100% blue agave tequilas on the market.

Tequila Peñasco represents quality, is named for the famed beach town located in the Mexican State of Sonora, on the sea of Cortes. Today, Tequila is one of the fastest growing liquors in the world. The direction of the growth is decidedly upscale. An entire tequila culture is being developed not just in Mexico but all over the world. Enjoyed in many countries, local pubs, neighborhood bars as well as many sophisticated restaurants around the world.

There is a large market of excellent 100% blue agave tequilas available in the range of $20 to $30. A greater quality of tequilas made of 100% blue agave in the $30 to $50 dollar range. Most all tequilas priced under $20 dollars are mass produced for local markets and export and are made from a mix of agave plants.
For the enjoyment of our beloved loyal Tequila drinkers; Tequila Peñasco is enjoyed in the USA in Arizona, Texas and South Carolina, as well as 3 northern states of Mexico, Sonora, Chihuahua and Baja. Let your senses be your guide! DISCOVER THE DIFFERENCE…

 


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Sipping Off The Cuff: Penasco Tequila Reposado

Alexander Perez and M.A. “Mike” Morales taste and discuss Penasco Tequila Reposado.

We apologize for the sound quality.  We’ve fixed the issue in recording and this is one of the last reviews with poor sound quality.

 


 

penasco tequila, tequila,

 

 

Visit Penasco Tequila online at TequilaPenasco.com

Follow Tequila Penasco on Facebook here.

Follow Penasco on Twitter here.

 

From their website:

Welcome to the world of Tequila through the vision of Del Bravo Imports.

We are committed to bringing you one of the finest distilled 100% blue agave tequilas on the market.

Tequila Peñasco represents quality, is named for the famed beach town located in the Mexican State of Sonora, on the sea of Cortes. Today, Tequila is one of the fastest growing liquors in the world. The direction of the growth is decidedly upscale. An entire tequila culture is being developed not just in Mexico but all over the world. Enjoyed in many countries, local pubs, neighborhood bars as well as many sophisticated restaurants around the world.

There is a large market of excellent 100% blue agave tequilas available in the range of $20 to $30. A greater quality of tequilas made of 100% blue agave in the $30 to $50 dollar range. Most all tequilas priced under $20 dollars are mass produced for local markets and export and are made from a mix of agave plants.
For the enjoyment of our beloved loyal Tequila drinkers; Tequila Peñasco is enjoyed in the USA in Arizona, Texas and South Carolina, as well as 3 northern states of Mexico, Sonora, Chihuahua and Baja. Let your senses be your guide! DISCOVER THE DIFFERENCE…

 


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View previous newsletters.