Category Archives: Tequila News

Announcing the Triumphant Arrival of Tequila Embajador

Embajador Premium Reposado tequila takes Platinum prize from among 403 entries at the prestigious SIP Awards…

sip award, embajador, tequila

st. regis, sip award, embajador(Press release)

Austin, TX–On April 27, 2014, at the luxurious St. Regis Monarch Beach Resort in Dana Point, CA, a 100 member panel of judges voted Embajador Premium Reposado tequila a Platinum prize at the 6th annual SIP AwardsEmbajador Tequila Platinum blanco also received a Silver medal while Embajador Tequila Supreme añejo scored the Bronze.

embajador, tequila, sip award“Winning the Platinum SIP award for our Embajador Premium Reposado expression is truly an honor,” beams Andres Garcia, Regional Sales Manager for the family owned brand.  “We are super excited to be recognized and to be mentioned in this category alongside some of the most respected brands in the industry.”

The family estate and distillery of Tequila Embajador is nestled in Atotonilco, in the highlands of Jalisco, the same region made famous by such legendary producers as Don Julio and Siete Leguas.  Those same values that created these mythic tequilas are the exact ones that drive Embajador to perfection.

embajador, tequila, sip award“We are a family who is motivated and inspired by the idea of crafting superior quality and distinguished Tequila.  Embajador is produced in small batches to focus on the brand’s consistency and quality principles,” states the Embajador website.

“Our family motto has been ‘quality over quantity,'” continues Garcia.  “This is about giving this noble spirit the time honored respect it demands and that we do every step of the way–with honor.”

embajador, tequila, sip awards, agaveTrue to their word, Embajador uses only their own estate grown 100% blue weber agave that is carefully tended for 8-10 years.  Baked in an adobe oven, the piñas are shredded using water from the distillery’s own aquifer, and then fermented from 3-5 days.  After double distillation, the luminous Platinum expression is rested 40 days in stainless steel vats to ensure a complete balance of character.

The SIP Platinum award winning Embajador Premium Reposado is rested for a period of eight months in American and French Oak barrels, while Embajador’s Supreme Añejo is aged with devotion for one year and six months in American and French Oak barrels.

 

 

Mariachi Nuevo Tecalitlan, embajador, sip award, tequilaThe Embajador family is so serious about presenting the soul of Tequila to the rest of the world, and being true ambassadors, that they have partnered with Mariachi Nuevo Tecalitlan, one of the hottest mariachi groups in Mexico.  As they travel globally, these talented mariachis bestow special bottles of Embajador (ambassador, in Spanish) to foreign dignitaries at each Mexican embassy they visit.

“We are building more than just a brand,” explains Garcia.  “We are creating a legacy that is focused on producing quality Tequila.”

Not only is the Platinum SIP award winning Embajador reposado fast becoming a favorite with mixologists, but all of the expressions are cocktail ready.  Embajador tequila signature cocktails are featured prominently on the brand’s website and correspond to the level of the consumers’ experience in crafting cocktails at home.

Have fun concocting poppers, lucious margaritas, and even Fluffy’s Chock-lit-D’lite, a whimsical drink inspired and dedicated to popular Latino stand-up comic, Gabriel “Fluffy” Iglesias, himself a fan of Embajador tequila.

fluffy, tequila, chocolate, embajador“The Embajador Tequila family, along with everyone involved, felt a high degree of honor, accomplishment and excitement because each person’s hard work and vision in producing a quality juice came to be recognized at the SIP awards,” admits Garcia.

“After all,” he concludes, “Tequila is Mexico and we are proud to be one of its Ambassadors.”

***

Distributors/Vendors:  Contact Andres Garcia, Regional Sales Manager, to discuss the benefits of adding SIP award winning Embajador Tequila to your portfolio at andres@embajadortequila.com.  More details on Embajador Tequila on their website here.  To learn more about the SIP awards, click here.  Spirits Writers:  For an in-depth interview with Andres Garcia, dial 469-216-0567.  Hurry–slots are filling up fast!

 

 

 

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Tequila News For Aficionados

Tequila news and information that entertains and educates.

Tequila news you won’t read anywhere else.

Subscribe to the Tequila Aficionado Newsletter and get Tequila News and information you just can’t get anywhere else.  Subscribe now and never miss any of the Tequila Aficionado commentary, features, reviews and news! We’ll never send you an empty or recycled newsletter. We send our tequila news every 2 weeks unless there’s nothing to say and, if that’s the case, we don’t bother you with unnecessary emails.  Refreshing, huh?

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Tequila Aficionado Android App Beta

android app, android, tequilaHave you seen the new Tequila Aficionado Android app?

Probably not since we’re just testing our android app now, but we would love to hear your feedback!

If you have an android phone or device, please join our beta test now and tell us what you think.

Click here to check it out on the Google Play Store.

 

 

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CRT Drops Ball, Campari Keeps Cabo Wabo

Cabo Wabo Moved to Brown-Forman?

When we downloaded the 28 April NOM List from the CRT to update the Tequila Aficionado NOM List, we were shocked to find that Cabo Wabo Tequila had moved from Campari to Brown-Forman.  Naturally, we needed to discuss the state of affairs with other aficionados.  Luckily, Campari was on the ball.

 

 

crtJust a Mixup at the CRT

Great news!  We have it on excellent authority that Cabo Wabo has not moved.  Hopefully, the CRT will make the appropriate corrections soon.

 

Direct from Campari

Following is the letter I received today from Caitlin Crisan, the Public Relations Manager for Campari:

 

cabo wabo, tequila, campari

 

From: Caitlin Crisan
Sent: Friday, May 02, 2014 12:14 PM
To: Lisa Pietsch
Subject: Cabo Wabo NOM Issue

Hi Lisa,

I saw your post yesterday on the NOM issue with Cabo Wabo Tequila. I assure you this was a mistake and the brand is still very much with Campari America.

cabo wabo, tequila, campari, brown-forman, If you have any further questions or clarification, please don’t hesitate to reach out to me.

Best,

Caitlin Crisan

Public Relations & Events Manager

CAMPARI AMERICA

A GRUPPO CAMPARI COMPANY

1255 Battery St. Suite 500

San Francisco, CA, 94111

tel 415.315.8093 | fax 415.315.8062

www.campariamerica.com

Follow us on Twitter: @CampariAmerica

Fan us on Facebook.

 

Cabo Wabo

Cabo Wabo Tequila is The Original Rock&Roll ultra-premium tequila. Cabo Wabo was created by Rock&Roll Hall-of-Famer Sammy Hagar to have a superior tequila to serve his friends in his Cabo Wabo Cantina in Cabo San Lucas, Mexico. Handcrafted from 100% Blue Weber Agave, Cabo Wabo offers a Blanco, Reposado, and Anejo tequila. Cabo Wabo is acknowledged as one of the finest ultra-premium tequilas in the world and continues to win top competitive tasting awards, including a Double Gold Medal at the San Francisco World Spirits Competition and the Chairman’s Trophy at the Ultimate Spirits Challenge.

Cabo Wabo is STILL owned by Gruppo Campari.


 

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Tequila News!

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Tequila News For Aficionados

Tequila news and information that entertains and educates.

Tequila news you won’t read anywhere else.

Subscribe to the Tequila Aficionado Newsletter and get Tequila News and information you just can’t get anywhere else.  Subscribe now and never miss any of the Tequila Aficionado commentary, features, reviews and news! We’ll never send you an empty or recycled newsletter. We send our tequila news every 2 weeks unless there’s nothing to say and, if that’s the case, we don’t bother you with unnecessary emails.  Refreshing, huh?

Subscribe here now! 

(Our next newsletter is coming out today!)

Visit our archives here.

The Tequila Aficionado newsletter is published bi-weekly and contains links to all of our feature content and reviews over the past two weeks.  We will also be adding more material on programming to look forward to over the coming two weeks such as YouTube Programs, Podcasts, Blog Talk Radio Shows, Live Feeds, Appearance Schedules, Festivals, Shows and much, much more!

Subscribe to our newsletter by clicking on the link below so you don’t miss a thing!

Click here to receive our newsletter

We publish the newsletter every other Sunday and it includes recaps and links to articles that appeared over the previous two weeks, discussions from social networks that Tequila Aficionado readers may find of interest, previews of upcoming articles and interviews and much more!

Click here to subscribe to the Tequila Aficionado Newsletter.

Click here to read previous issues of the Tequila Aficionado News.

Never miss and article or review again – Subscribe now!

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