Archive for the ‘Tequila News’ Category

Vinazas: The Environmental Impact of the Growth of the Tequila Industry

Vinazas Are tequila drinkers killing the environment? There is most certainly a negative impact on one of Mexico’s most beautiful environments. Not all tequila drinkers are contributing to this though.  In fact, by choosing your brands wisely, you will not only have a much better tasting experience, but you’ll be supporting ecologically responsible farming and […]

America’s Premier Tequila Journalist, Mike Morales, Uncorks Revealing New Blogsite

By Alexander Perez | 02.25.12 “For the past ten years,” declares Mike Morales, “I’ve been writing about tequila–just tequila.  But,” he adds quickly, “I don’t write tequila 101s, reviews or tasting notes.”Referred to as everything from a tequila “wiki” to a tequila “national treasure,” Mike Morales has written and blogged for such prestigious websites as […]

Mike Morales Makes History at Cata de Tequila

Forbes’ Chris Milligan describes his experience at the historic New Mexico International Intimate Tequila Tasting (NMIITT) in Albuquerque.  he also describes how it was historic in two ways and what set it apart from any other tasting to date.  be sure to read the entire story (short) as well as the comments.  Click here now. […]

Founder of Tequila Corrido Passes…

Dear colleagues and friends of Brad Hoover and Tequila Corrido: We announce with regret and sadness the death of Brad Hoover, Founder of Tequila Corrido on Saturday October 24, 2010.  The cause of his death has not been determined.  He was 49 years old. He spent his last days in the San Francisco area, exhibiting […]

California Legislature Passes Liquor Sampling Bill

“In today’s economy customers want to know what a particular Single Malt Scotch or Bourbon tastes like before spending $40-$50 on a bottle,” said Council Vice President Adam Smith – noting that California joins neighboring states Arizona, Nevada and Oregon in allowing tasting events at restaurants, bars and now distilled spirits outlets.  “Tasting events are […]

Cue the Mixto Tequila – Jose Cuervo launches national ad campaign

With 100% agave-based spirits slowly eating away at the sales of mixto tequila, the world’s largest tequila producer, Jose Cuervo (www.cuervo.com), today launched a national marketing campaign. “Cue the Cuervo” will roll out on television, Facebook and other online arenas, print and radio advertising, as well as support  and visibility in bars and retail outlets […]

partida

Gary Shansby and Partida Tequila – Part 3

By Ryan Kelley | 04.19.10 With all the accolades, praise, and taste test data, how come Partida isn’t taking the country by storm and trying to dethrone Patrón’s grasp on the premium tequila market? Shansby retorts, “let Patrón be Patrón, and Patrón is what they are. It’s probably the most brilliantly marketed spirit brand, certainly […]

Gary Shansby

Gary Shansby and Partida Tequila – Part 2

By Ryan Kelley | 04.14.10 After a thorough study of the tequila market, Gary Shansby, the founder and chairman of Partida Tequila, had the knowledge he needed to succeed, but didn’t yet have any tequila to market. Then, he met an agave farmer (a jimador) named Enrique Partida. Partida had “thousands of acres” as a […]

Gary Shansby

Gary Shansby and Partida Tequila – Part 1

Tequila is one of the fastest growing spirits in the U.S., and Partida Tequila, one of the newest entries into the premium tequila market, is one of the most celebrated. Partida has won multiple accolades, and was the only line of tequilas to be awarded with 96-100 points for all three types of tequila in […]