Archive for the ‘Tequila News’ Category

Mike Morales Makes History at Cata de Tequila

Forbes’ Chris Milligan describes his experience at the historic New Mexico International Intimate Tequila Tasting (NMIITT) in Albuquerque.  he also describes how it was historic in two ways and what set it apart from any other tasting to date.  be sure to read the entire story (short) as well as the comments.  Click here now. […]

Founder of Tequila Corrido Passes…

Dear colleagues and friends of Brad Hoover and Tequila Corrido: We announce with regret and sadness the death of Brad Hoover, Founder of Tequila Corrido on Saturday October 24, 2010.  The cause of his death has not been determined.  He was 49 years old. He spent his last days in the San Francisco area, exhibiting […]

California Legislature Passes Liquor Sampling Bill

“In today’s economy customers want to know what a particular Single Malt Scotch or Bourbon tastes like before spending $40-$50 on a bottle,” said Council Vice President Adam Smith – noting that California joins neighboring states Arizona, Nevada and Oregon in allowing tasting events at restaurants, bars and now distilled spirits outlets.  “Tasting events are […]

Cue the Mixto Tequila – Jose Cuervo launches national ad campaign

With 100% agave-based spirits slowly eating away at the sales of mixto tequila, the world’s largest tequila producer, Jose Cuervo (www.cuervo.com), today launched a national marketing campaign. “Cue the Cuervo” will roll out on television, Facebook and other online arenas, print and radio advertising, as well as support  and visibility in bars and retail outlets […]

Gary Shansby and Partida Tequila – Part 3

By Ryan Kelley | 04.19.10 With all the accolades, praise, and taste test data, how come Partida isn’t taking the country by storm and trying to dethrone Patrón’s grasp on the premium tequila market? Shansby retorts, “let Patrón be Patrón, and Patrón is what they are. It’s probably the most brilliantly marketed spirit brand, certainly […]