Cleo Rocos and Alex Perez agree: Sip Wisely! Do tequila aficionados the world over a service and help the uninitiated learn the correct way to drink tequila: Only drink 100% Blue Weber Agave tequilas Sip, don’t shoot. Have a glass of water between drinks to stay hydrated. Bartenders’ Wisdom: The True Keys to Happiness are […]
Archive for the ‘Book Reviews’ Category
One of the benefits of working at Tequila Aficionado is that we’re often privy to tequila scuttlebutt. When I heard whispers that Mary Clemente, boss lady of Jurado Tequila, was working on something with well-travelled celebrity Chef Grant MacPherson, I had to know more. It isn’t just about the tequila for me. My interest lies […]
Dan Pashman of The Sporkful did an audio interview with Ilana Edelstein, author of The Patron Way. We felt it was worth sharing since we’d recently reviewed Ilana’s book. You can read Lisa’s full review here. Click here for the audio of Dan Pashman’s interview.
Business Narrative, Marketing Manual, or Romance? Described as a “deeply personal business narrative,” the story centers around the development from the ground up of Patrón tequila, a “brand that single-handedly changed the face of the liquor industry,” by its co-founder, Martin Crowley, and as told by his then young and lively life partner, Ilana Edelstein. […]