Business Narrative, Marketing Manual, or Romance? Described as a “deeply personal business narrative,” the story centers around the development from the ground up of Patrón tequila, a “brand that single-handedly changed the face of the liquor industry,” by its co-founder, Martin Crowley, and as told by his then young and lively life partner, Ilana Edelstein. […]
Archive for the ‘Women & Tequila’ Category
We sit down and have an intimate chat with Bertha Gonzalez Nieves, Co-Founder and CEO of Casa Dragones at the Chateau Marmont Hotel in Hollywood. Unfortunately, I couldn’t use all the sound and video equipment I lugged around for our interview. As soon as I started taken some equipment out, I was reprimanded. I guess […]
Alexander Perez of Tequila Aficionado has an intimate chat with Bertha Gonzalez Nieves, Co-Founder and CEO of Casa Dragones at the Chateau Marmont Hotel in Hollywood. Sound & video recording is frowned upon by the Chateau Marmont so Alex was lucky to manage to sneak out with this little gem.
Sofia Partida on Partida Tequila and Food Pairing Alexander Perez interviews the dynamic Sofia Partida of Partida Tequila at The Spirits of Mexico Event in San Diego, CA. Sofia Partida, A long time proponent of tequila and food pairing, something Lucinda Hutson, the Martha Stewart of Tequila, has been doing for a very […]