Archive for the ‘Opinion’ Category

Craft Tequila–WTF Does THAT Mean? Part 2

Blurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique […]

Craft Tequila: WTF Does THAT Mean? Part 1

An interesting question crossed my desk concerning the term craft as it relates to tequila. This person asked… “The one thing I am finding is the definition of ‘craft’ is all over the place. What does craft mean to you?  Do you think it is based on the method, quantity, who makes it or maybe […]

Bring it on Down to Tequilaville

Justin Timberlake and Sauza Bring it on down to Tequilaville For those of you not under a rock, you know Justin Timberlake has recently partnered with Sauza Tequila, part of the Beam Brands family of products, to sell his 901 Tequila which is being changed to Sauza 901.           Plenty of […]

China Opens Its Bars to Mexican Tequila – What Does This Mean For The Tequila Industry?

We love social media here at Tequila Aficionado.  It is an exciting way to spur some fascinating discussions about our favorite topic – tequila! Our own M.A. “Mike” Morales recently posted this news piece on Facebook about the introduction of tequila to the Chinese market. Lisa Pietsch responded by saying: While it may be good […]