Archive for the ‘Opinion’ Category

Dazed & Diffused: More on the Diffuser in Tequila Production

We briefly tackled the diffuser controversy earlier in 2014 with The Diffusor in Tequila Production: Are They Cheating? and in Craft Tequila–WTF Does THAT Mean? Part 2  where we featured our Craft Tequila Gauntlet to help you make better buying decisions when seeking quality craft tequilas.  Here, Tequila Aficionado Media delves deeper… What’s Not on The Menu On […]

Tragedy Strikes Arta Tequila on National Tequila Day!

The luckiest day of the year, some would say, but not so for Tequila Aficionado.   On July 24th, the FedEx man delivered a box of doom to our door.Click To TweetPowered By CoSchedule On July 24th, the FedEx man delivered a box of doom to our door. Let’s start at the beginning… Arta Tequila […]

Craft Tequila–WTF Does THAT Mean? Part 2

Blurred Lines Throughout Part 1, we employed the use of more adjectives and descriptors to define, describe and distinguish one booze from another in the same category, as well as to give the illusion that it is actually closer to another booze in the leading categories. Words like award-winning, artisanal, small-run, limited-production, hand-crafted, and boutique […]

Craft Tequila: WTF Does THAT Mean? Part 1

An interesting question crossed my desk concerning the term craft as it relates to tequila. This person asked… “The one thing I am finding is the definition of ‘craft’ is all over the place. What does craft mean to you?  Do you think it is based on the method, quantity, who makes it or maybe […]

Bring it on Down to Tequilaville

Justin Timberlake and Sauza Bring it on down to Tequilaville For those of you not under a rock, you know Justin Timberlake has recently partnered with Sauza Tequila, part of the Beam Brands family of products, to sell his 901 Tequila which is being changed to Sauza 901.           Plenty of […]

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