Category Archives: Brands of Promise

2013 Tequila Aficionado Brands of Promise, Bar Tools

Vinturi Spirit Aerator is a Gold Medal Bar Tool

Vinturi qrcode

GOLD 2013

 

 

If you take your tequila seriously, you need a Vinturi Spirit Aerator.

We don’t do a great deal of mixing here at Tequila Aficionado but the one tool we found we simply could not live without is the Vinturi Spirit Aerator.  M.A. “Mike” Morales described it as drinking in high definition.  Each of us uses it when we do our tastings and we’ve found it makes a good tequila better and shows all the flaws in a bad tequila.

 

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The Patron Way Wins Gold in the 2013 Brands of Promise

GOLD 2013The Patron Way may have been the only book we reviewed at Tequila Aficionado last year, but it was worthy of nomination in the Tequila Aficionado 2013 Brands of Promise awards and definitely worthy of a gold medal.  As I mentioned in my original review,

The Patron Way is the tragic story of a thirteen-year love affair between Martin Crowley and Ilana Edelstein that ended when ego, greed, and lawyers got in the way.”patron way, ilana edelstein

While some were touting it as a marketing guide, I disagree.  Ilana was the brilliance behind the original tequila girls and they cranked tequila marketing up several notches when it was just a fledgling industry in the United States.  She deserves the credit for that and much more.  Martin Crowley was a cutthroat businessman.  It is no secret that he was not widely liked, but Ilana softened his edges and J.P. Dejoria’s bank account and Hollywood connections made it possible for Patron to make as big a splash as it did.

patron way, tequila aficionado, ilana edelsteinThe Patron Way is a cautionary tale of how not to go into business with a lover and proves that love and lawyers simply don’t mix.  Ilana’s story isn’t a manual on how to run your tequila business today.  In fact, running your tequila business with a 1989 business model will have you sucking hot wind in no time.  Using tequila girls to market tequila, while still done, is going the way of the dinosaur.  Women do most of the buying now and women want substance in the bottle.  That being said, there is most definitely substance in this book.  It is more than a business memoir, more than an autobiography, and an absolute must read!  The Patron Way is a fascinating story and I look forward to seeing it on screen someday soon.

Well done and best of luck to you, Ilana!

 

 

 

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2013 Brands of Promise Awards, Liqueur Category

2103 Tequila Aficionado Liqueur Brands of Promise

 

 

Avion Espresso

GOLD 2013, liqueur

Liqueur gold qrcode

 

 

 

Avión Espresso combines Avión Silver Tequila with fine Italian espresso, creating an ultra-premium, ultra-smooth espresso liqueur unlike anything on the market.  Catering to consumers’ rapidly growing love for espresso, Avión Espresso provides a lively way to elevate the entertaining, dining and nightlife experience. Currently, millions of Americans drink espresso-based specialty coffee beverages daily, indicating that espresso is quickly becoming the sophisticated beverage of choice.

avion espresso, tequila aficionado, liqueurFind Avion Espresso online:

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Peligroso Cinnamon

SILVER 2013, liqueur

Liqueur Silver qrcode

 

 

The world’s first Cinnamon Tequila, Peligroso Cinnamon is crafted using their 100% Weber Blue Agave Silver Tequila and infusing it with 100% natural cinnamon extract without any artificial color or fragrance. These agaves are grown on a private estate in the highlands of Jalisco Mexico, steamed in authentic brick ovens and distilled twice in copper and stainless pots. Every bottle is hand made, certified and numbered. This high proof Cinnamon Tequila has a warm, spicy aroma and light sweet expression at the finish.

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De La Tierre Maple Cinnamon

BRONZE 2013, liqueur

Liqueur Bronze qrcode

 

 

 

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Brands of Promise Winners Please Note

We do not charge an entry fee to be considered for the Tequila Aficionado Brands of Promise Awards, nor do we charge licensing fees for the winners. Winners are encouraged to download high resolution images for their awards by clicking on the thumbnails below. We encourage you to use them in your websites, brochures, social media, shelf talkers, point of sale materials, etc. Each of your reviews received a QR code that you are welcome to use as well as the QR code below which links directly to the Brands of Promise award broadcast in which you won.

 

 

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2013 Brands of Promise Awards, Infused Category

2013 Tequila Aficionado Brands of Promise, Infused

 

Suavecito

GOLD 2013, brands of promise

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infused, brands of promise, tequila aficionado About Suavecito Infused Tequila

Mountain Grown

Our Blue Agave is grown in the red soil of the mountains of Jalisco, Mexico. These Highlands are particularly well suited to growing the Suavecito Blue Agaves. Our plants are slightly smaller, contain less water and produce a higher quality sugar.

Distilled Only Once

We start with quality ingredients. We staff a team of growers that regularly test the soil to ensure only the best of growing conditions.  Suavecito needs to be distilled only once to produce a smooth and 100% authentic taste.

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Rested in American Oak Barrels

Different barrels contribute unique flavors and distinct characteristics to Suavecito. Suavecito is rested in specially selected American Oak barrels to ensure that it’s 100% smooth.

 

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Brands of Promise Winners Please Note

We do not charge an entry fee to be considered for the Tequila Aficionado Brands of Promise Awards, nor do we charge licensing fees for the winners. Winners are encouraged to download high resolution images for their awards by clicking on the thumbnails below. We encourage you to use them in your websites, brochures, social media, shelf talkers, point of sale materials, etc. Each of your reviews received a QR code that you are welcome to use as well as the QR code below which links directly to the Brands of Promise award broadcast in which you won.

 

 

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2013 Brands of Promise Awards, Organic Category

2103 Tequila Aficionado Organic Brands of Promise

 

 

Hacienda Del Sol

Organic qrcode

GOLD 2013, brands of promise

 

Hacienda Del Sol is the 2013 Tequila Aficionado Brands of Promise Gold Medal winner in the Organic category.

don burnsHACIENDA DEL SOL ORGANIC BLANCO
100% Blue Weber Organic grown Agave Double distilled with fresh agave aromas.  Each agave is hand selected and only the heart is used free of impurities.

TASTING NOTES
Smooth sweet and citrus initial taste, with a light pepper and agave finish. Supreme bouquet makes this blanco ” The Premier Tequila ”

HACIENDA DEL SOL ORGANIC REPOSADO
100% Blue Weber Organic grown Agave Double distilled with fresh agave aromas.  Each agave is hand selected and only the heart is used free of impurities and pesticide free.  Hacienda reposado is rested in oak barrels for up to 11 months before bottling.

TASTING NOTES
Hacienda del sol Reposado is full of Agave and vanilla aroma. Just the right amount of spice
and mellowness makes Hacienda one of the most sought after reposados on the market.

 

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Brands of Promise Winners Please Note

We do not charge an entry fee to be considered for the Tequila Aficionado Brands of Promise Awards, nor do we charge licensing fees for the winners. Winners are encouraged to download high resolution images for their awards by clicking on the thumbnails below. We encourage you to use them in your websites, brochures, social media, shelf talkers, point of sale materials, etc. Each of your reviews received a QR code that you are welcome to use as well as the QR code below which links directly to the Brands of Promise award broadcast in which you won.

 

 

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