Imagine what it would be like to see your tequila in high definition, or…
To listen to it with the clarity of satellite radio–without static, or the constant interruption of commercials and annoying DJs yelling at you.
That’s exactly what it’s like to taste tequila using an aerator. But not just any aerator–
A Vinturi spirits aerator.
Let me explain in the following video how I stumbled upon this nifty little item….
Different types of wine aerators have been available for some time. Around the mid-to-late 2000s, when the US economy was beginning to tank, aerators came into their own. Their popularity can be partially attributed to the wine industry releasing wines before they were ready to bring to market to compensate for plummeting sales.
At first, I considered them gimmicky when used for spirits. These were unnecessary items that attracted the wine or spirits snobs. It was just as easy to pour a sample into your favorite glass and let the tequila open or “bloom” naturally, occasionally swirling it inside the glass anywhere from fifteen minutes to a half hour before sipping. I could wait.
In general, aerators mix air into wines and spirits as it flows through or over, increasing exposure to oxygen and causing aeration. It’s a much faster alternative than swirling and decanting your wine or spirit to achieve aldouze, or to wait for wines or spirits to breathe.
Further research unveiled an astonishing fact…
These superfluous doohickeys are actually sophisticated tools for the savvy connoisseur with their invention based on two physics principles.
First, 18th century Swiss scientist Daniel Bernoulli is credited with publishing his principle in fluid dynamics, the natural science of the flow of fluids in motion.
The Bernoulli principle states that for an inviscid (having zero viscosity) flow, an increase in the speed of the fluid occurs simultaneously with the decrease in pressure or a decrease in the fluid’s potential energy.
Next, 19th century Italian physicist, Giovanni Battista Venturi, discovered the reduction in fluid pressure that results when a fluid flows through a constricted section of pipe.
The Venturi effect, as it is called, is the application of Bernoulli’s principle and is widely used in engineering applications such as plumbing and mixing air and fuel in carburetors. You can also see an example of it every time you fill your favorite flask with tequila using a funnel.
It all boils down to mixing oxygen into your tequila to expedite aeration, and Vinturi (a clever play on words, no doubt) does it elegantly by revealing more of your tequila’s qualities and characteristics.
Traditionally a direct-to-consumer item, the Vinturi spirits aerator could also be very useful to both the upscale bar and restaurant. It’s really no different than mixing fresh guacamole at your table, and it’s a graceful enhancement to bottle service that may even result in higher ticket sales for operators and bar managers.
If you’re still not convinced on the value of using the Vinturi spirits aerator, watch for our upcoming Sipping Off the Cuff(TM) video podcast where Alex Perez and I sample both Montalvo and Sparkle Donkey tequilas with, and without, the Vinturi spirits aerator.
The results are shocking–and hilarious!
We’re pretty excited today here at Tequila Aficionado Media. Mike and I are participating in the beta test of the Tequila Matchmaker Android App. (The iVersion has been out for a while now, but droids like us have been waiting for this!) We both downloaded it to our Android phones yesterday.
In case you aren’t familiar with Tequila Matchmaker, you can find out more at www.tequilamatchmaker.com. In a nutshell, it is the brainchild of the folks at www.tastetequila.com and it will help you find tequilas you’ll enjoy based upon the tequilas you’ve rated. Very smart!
I’m excited about this application because, as a writer, my disposable income is, well, let’s just say modest. What I find great about this application is the fact that I can rate tequilas that I have tasted and based on those ratings I can find other tequilas that I am likely to enjoy. With a limited budget, the last thing anyone wants to do is buy a bottle of bad Juice and then be out $30-$50. Sure you can always make bad juice into a margarita but who wants a bad margarita? Needless to say, the financial benefits alone are pretty impressive.
I also like the ready access to others’ reviews. Mike has tried hundreds of tequilas and will have a great deal to add to the tequila database. Rather than having to text Mike every time I want to make a tequila purchase, I can just check the Matchmaker app and plan my shopping accordingly. The benefit to those of you who don’t know Mike’s phone number should be obvious.
In case you’re wondering if there is any benefit to those of you who have tried hundreds of tequilas, like Mike and Alex have, there is. In addition to being able to brag about how much you’ve tasted and earning an impressive rank on the Tequila Matchmaker app, you’ll be able to explore new tequilas that you may not have tried yet as well as connect with other aficionados through the groups and events that are available on the app.
So far I am finding it very user friendly. The design is simple and effective and the colors are attractive. I don’t have a whole lot of reviews up yet, but I am looking forward to trying new tequilas and adding more.
If you’re already on the tequila matchmaker application for iPhone feel free to connect with us through the app. My user name is Lisa Pietsch and Mike can be found in there under Mike Morales. Feel free to leave your own user name in the comments below so we can connect with you on Tequila Matchmaker too!