Archive for the ‘Lifestyle’ Category

How to Taste Tequila Like a Catador…

…Or, at least, how to act like one There are two official schools in Mexico that train people to be certified catadores (tequila tasters).  One is actually a faction of the original school established in 2000 and known as the Academia Mexicana del Tequila (Mexican Tequila Academy). After a bitter falling out between the founders, […]

DIY With Empty Tequila Bottles

Recycle or Upcycle? If you’re anything like us, you’ve got a ridiculous collection of empty tequila bottles that you just don’t want to throw away.  Either the tequila was so delightful, you shared it with friends on a special occasion, the bottles are too beautiful or you just want a library of the tequilas you’ve […]

The Roca Patron Road Show

  Roca Patron Hits The Road All across the country, in carefully selected cities where the beautiful people roam like Los Angeles, New York, Chicago, Miami, and San Francisco, the Patrón PR machine (which spent a reported $34.1 million in measured media in 2013), is rolling out its new Roca Patrón line of tequilas. Here in […]

The Gift Shop for Every Tequila Aficionado

Have you been to the Tequila Aficionado Gift Shop yet?  It’s a pretty laid back place where we have all the finer things in life at great prices and we always encourage shoppers to sip a glass of their favorite tequila while they shop in their pajamas (without risk of finding themselves on a People […]

Tequila Matchmaker & Tequila Aficionado

Tequila Matchmaker Each tequila has its own “flavor fingerprint,” and each person has his or her own flavor preferences. Tequila Matchmaker‘s proprietary matching algorithm uses nine different characteristics to find the best matches for you based upon the reviews you do of the tequilas you drink.  The Matchmaker app it gets smarter the more you […]