Category Archives: Lifestyle

How to Taste Tequila Like a Catador…

…Or, at least, how to act like one

Color, legs and tears, taste tequila

Color, legs and tears.

There are two official schools in Mexico that train people to be certified catadores (tequila tasters).  One is actually a faction of the original school established in 2000 and known as the Academia Mexicana del Tequila (Mexican Tequila Academy).

After a bitter falling out between the founders, another school was initiated in 2006 known as the Academia Mexicana de Catadores de Vino y Mezcal.

Below are the official guidelines of tequila tasting as set forth by the Mexican Tequila Academy and translated from their website here.

1.)  Durante todo el proceso de cata, no debe haber communicación entre los catadores.

(During the entire tasting, there should be no communication among the tasters

Covered tequila samples, taste tequila

Covered tequila samples.

[judges]).

2)  Recuerde que un gesto o cualquier otra actitud de aprobación o desaprobación, puede influir en la opinión de los otros participantes. Su opinión, sea cual fuere, debe ser reflejada en la cédula de cata, y si tuviera opiniones o comentarios extra-calificación, es importante que utilice el reverso de la cédula correspondiente a la muestra que está evaluando.

(Keep in mind that any gesture of approval or disapproval can influence the opinion of the other judges.  Whatever your opinion, it should be reflected on the scoring sheet and if you have opinions or extra comments (ratings), it’s important to use the reverse side of the scoring sheet of the sample you are evaluating.)

3.)  Antes y durante el transcurrir de la cata no es conveniente fumar, ya que el tabaco disminuye la capacidad de percepción sensorial y sus apreciaciones podrían estar afectadas y el humo afectará a los otros catadores.

(Before and during the course of the tasting, it is not convenient to smoke since tobacco diminishes one’s sensorial capacities and perceptions.  Your assessments may be affected and the smoke will affect the other tasters [judges].)

4.)  Se recomienda que el día del catado se evite el uso de lociones o perfumes.

Agave, up close, taste tequila

Agave, up close.

(It is recommended that on the day of the tasting that you avoid the use of lotions or perfumes.)

5.)  De preferencia el día de la cata se debe tomar un desayuno ligero, entre las 8:00 y las 9:00 hrs. si la cata se inicia a las 11:00.

(It is preferred that on the day of the tasting that you have a light breakfast at 8 or 9 AM if the tasting is to start at 11AM.)

6.)  Antes de iniciar el catado, ponga en su boca un pequeño sorbo de un destilado neutro (se recomienda vodka simple) páselo por toda la boca y finalmente elimínelo, este ejercicio hará que su boca quede limpia de sabores extraños o anteriores y la preparará para una mejor percepción.

(Before the inception of the tasting, place a small sip of a neutral [grain] spirit (plain vodka is recommended), swish it around in your mouth and spit it out.  This practice cleanses your mouth of strange or previous flavors and prepares

Vodka, soda crackers, water and scoring sheets.

Vodka, soda crackers, water and scoring sheets.

you for a better perception [evaluation]).

7.)  Antes de calificar el sabor de la primera muestra, se recomienda poner en la boca un primer sorbo y moverlo por toda ella, eliminarlo y con un segundo sorbo emitir su calificación sobre el sabor.

(Before scoring the first sample on its flavor, it is recommended to take the first sip and swish it inside your entire mouth and spit it out.  With the second sip, express (record) your score on the flavor.)

8.)  Tómese el tiempo necesario para evaluar cada muestra, no lo haga apresuradamente, y sobre todo concéntrese en la muestra en turno. ¡CONCENTRACIÓN ES EL NOMBRE DEL JUEGO!

(Take the time necessary to evaluate each sample.  Don’t be in a hurry, and above all, concentrate on the current sample.  CONCENTRATION IS THE NAME OF THE GAME!)

9.)  Recuerde que es su percepción y opinión, sobre la muestra en turno, la que vale y no el qué o cómo pudiere parecerle a otra persona.

(Remember that it’s your perception and opinion over the current sample that counts and not how someone else might perceive it.)

10.)  No intente hacer comparaciones; no tiene que conectar la muestra en turno con alguna marca en particular; realice su evaluación como si cada una de las muestras fuera única. Cada una de las muestras tendrá sus propias características, positivas o negativas, sus cualidades, atributos y esos son los que deben contar para usted, de acuerdo con los parámetros de la categoría y clase de la muestra, ya que esto es finalmente lo que se busca.

(Do not attempt to make comparisons.  Do not connect the current sample to a particular brand.  Carry out your evaluations as if each sample were unique.  Each one of the samples will have its own characteristics, positive or negative, its own qualities and attributes, and those are what you should depend (rely) upon in accordance with the parameters of the category and type of the

Scoring tequila samples.

Scoring tequila samples.

sample as that is ultimately what is looked for.)

11.)  Es importante que al pasar de una a otra muestra, elimine el sabor de la anterior con un poco de galleta sin sal y agua.

(It is important that after each sample, you cleanse its flavor [from your palate] with a bit of plain soda cracker and water.)

12.)  Elimine el sorbo de cada muestra evaluada, al final de la cata podrá beber de las muestras que prefiera.

(Eliminate the sip of each sample evaluated.  At the end of the cata (tasting) you’ll be able to drink from the samples you preferred.)

13.)  Es de vital importancia que para evaluar cada categoría y clase de tequila, tome en consideración el parámetro o perfil correspondiente, esas deben ser sus referencias al calificar la categoría y clase.  Al reverso de la ficha, encontrará perfiles generales para la categoría 100% de agave y cada clase.  Al reverso de la cédula encontrará estos perfiles generals.

(It is vitally important that to evaluate each category and type of tequila that you take into consideration the corresponding parameter or profile.  Those should be your references to score the category and type.  On the reverse side of the scoring card you’ll find general descriptions for the category of 100% de agave [tequila] and each type.  On the reverse side of your identification card, you will [also] find these general descriptions.)

14.)  Es indispensable que antes de iniciar el catado, anote en todas sus cédulas su nombre. Y una vez que emita sus calificaciones para cada muestra, realice la suma de puntos total, anotando este resultado en el lugar destinado para ello y que registre esta calificación en su hoja personal de control.

(It is indispensable that before the tasting, you write your names on all of the scoring sheets.  Once you’ve graded each sample, total up the points and write the sum in the space provided and register this evaluation on your personal control sheet.)

15.)  Circule la calificación para cada concepto de evaluación (visual, olfativo, sabor), no palomee, no cruce ni tache los números de la calificación.

(Circle the grade for each component of evaluation (visual, olfaction, flavor).  Do not deliberately “fudge,” cross out or eliminate numbers from the score.)

16.)  Las copas con las muestras, han sido ordenadas de izquierda a derecha en

Covered samples

Covered samples

dos líneas: de la 1 a la 5 y atrás de la 6 a la 10. En esa misma secuencia deberá realizarse la cata, destapando exclusivamente la copa de la muestra que va a evaluar y volviéndola a tapar al pasar a la siguiente.

(The glasses with the samples are in order from left to right in two lines:  from 1 to 5, and in back from 6 to 10.  The tasting should be done in the same sequence, uncovering only the glass of the sample you are evaluating, and then recovering it before moving on to the next one.)

17.)  En general recuerde la capacitación que sobre catado ha recibido. 

(In general, remember the tequila tasting training you have received.)

Considere que su evaluación de cada muestra es en extremo valiosa y que con sus calificaciones estará afectando positiva o negativamente a esa muestra y por tanto a una marca en particular que se expende en el mercado, por lo que se debe realizar con extrema imparcialidad y absoluta honestidad.

(Consider that your evaluation of each sample is extremely valuable.  Your scores will affect, either positively or negatively, that sample and therefore, a particular brand coming onto the retail market.  It should be carried out with extreme impartiality and absolute honesty.)

DIY With Empty Tequila Bottles

Recycle or Upcycle?

hummingbird feederwind chimeIf you’re anything like us, you’ve got a ridiculous collection of empty tequila bottles that you just don’t want to throw away.  Either the tequila was so delightful, you shared it with friends on a special occasion, the bottles are too beautiful or you just want a library of the tequilas you’ve enjoyed.  Whatever your reason for not wanting to part with your empty tequila bottles, eventually you come up against the age old question “Where do I put them all?”

 

Well, thanks to Jessica sharing a great hummingbird feeder idea on her blog, Jessica’s Mexico, we’ve put together a Pinterest Board of that and several other projects and kits from around the web that can be put to use with some of your favorite tequila bottles for some creative upcycling.

Creative Upcycling of Tequila Bottles

wet_6soap dispenserHere are just a few examples of the great Do-It-Yourself projects that we’ve pinned.  Click on any of the images to visit the board and see all of them.

Some bottles are so beautiful, you want to see them every day.  So why not make a soap dispenser for the bathroom?  A Whispering Eye Tequila bottle would make a lovely addition to any ladies bath.

Tequila Bottle Lighting

 

oil lamps

How about an oil lamp kit for some romantic dining?

Simple votives

A simple way to create votive holders for patio lighting.

 

hanging lamps

Any size or shape can be used for hanging lamps. Pick your favorites and mix them up!

 

line of lights

For some fantastic lighting behind a bar, try a row of hanging tequila bottle lamps.

christmas tree

For the best Christmas of all, find someone handy with metals and create this festive bottle Christmas tree frame.





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The Roca Patron Road Show

The Roca Patrón launch party invitation.

The Roca Patrón launch party invitation.

 

Roca Patron Hits The Road

All across the country, in carefully selected cities where the beautiful people roam like Los Angeles, New York, Chicago, Miami, and San Francisco, the Patrón PR machine (which spent a reported $34.1 million in measured media in 2013), is rolling out its new Roca Patrón line of tequilas.

Here in Tejas, on August 11, 2014, at the famed Brazos Hall in Austin, Tequila Aficionado Media was invited to the head of the line and behind the braided rope to be one of the first to try this new offering from Planet Patrón.

Once Inside…

The Brazos Hall was entirely furnished with wooden Roca Patrón branded furniture, fixtures, barrels and props, along with its own stage where a dynamic digital screen replayed a two minute silent video that was programmed to pulsating club music at deafening decibels.

 

 

Besides coming with its own publicity campaign that includes a stylized knockoff of their familiar bottle, projecting the Patrón name and iconic bee symbol onto the walls and some snappy slogans on ads and cushy sofa pillows, the entire experience is designed to embed a feeling of Old World rustic tequila-making with a modern twist.

The Process

El Tesoro's tahona, still in use.

El Tesoro’s tahona, still in use.

What makes this new addition to the Patrón portfolio any different from its usual ho-hum juice?

Roca Patrón (a Spanish corruption of the English word rock) is made exclusively using a tahona or volcanic stone wheel to macerate agave piñas to extract its juice.  Until the invention and adoption of more efficient and less labor intensive shredding machines, this was once how all tequilas were produced.

In this clip, Patrón Quality Director, Mario Chavez, explains why they settled on a 90 proof blanco and reveals some of the details in the pre-planning of the Roca line.

Mario explained that the tahona has always been part of the tequila making process for regular Patrón which they blend after distillation with juice that has been shredded.  This method was made famous by Tequila Siete Leguas, Patrón’s original producer, and eventually pilfered by Patrón.  For Roca, however, no blending occurs.

 

2014-08-11 19.12.58

L-R: Mike Morales, John Rivers of Julio Cesar Chavez Tequila, Mario Chavez. Patrón Quality Director, Mario Chavez, was so animated and excited about sharing Roca Patron that we couldn’t capture a still photo of him! Special thanks to Greg Cohen for inviting us to a great party!

 

Francisco-head-shot

Francisco Alcaraz, Patron Master Distiller

In his passion, Mario was sure that there were no other tequilas produced exclusively using a tahona.  I reminded him of the sought-after Fortaleza brand which he acknowledged, and Suerte, which he had never heard of.  But, why would he?  He is so engrossed in his own line that it figures that he would be oblivious to any other ones.  An honest, and forgivable, mistake.

Several distillers/chemical engineers are associated with the Roca line.  It’s refreshing to see a new face representing Patrón besides Francisco Alcaraz, their long time Master Distiller.

Cocktail Worthy

The Roca Patrón website has plenty of signature cocktails, but for each of the other 40 odd launch cities including Austin, original recipes were created by hired hot mixologists.

As previously pointed out in our reviews of Cabeza, Tapatío 110, and the entire Dulce Vida line, overproof tequilas shine in cocktails and Roca Patrón is no different.

Both myself and Mario agreed, however, that for a purist, a tequila the caliber of Roca

Lutfy Flores, David Alan, Carolyn Gil, Brian Dressel, Joyce Garrison, Patrón's guest mixologists.

Lutfy Flores, David Alan, Carolyn Gil, Brian Dressel, Joyce Garrison, Patrón’s guest mixologists.

Patrón would be much better served either neat, or simply on the rocks.

The Break Down

For the sake of transparency, we were served Roca Patrón on tap at room temperature in branded champagne glasses.  (Don’t be fooled by the lit-from-behind liquid lines viewed through false tequila barrel tops.  Patrón invented the art of visual illusion for these events.)

Patrón reps that evening admitted that it was not the best way to taste test tequila, but considering the amount of guests invited to the launch, it proved more cost effective.

Due to the darkness of the Brazos Hall, observing Roca’s color was next to impossible.

Roca Patrón Silver–90 proof

The new Roca Patrón line.

The new Roca Patrón line.

At first sniff, instant piedra (tahona, rock) with barely any hint of alcohol.  The nose gives no warning for what’s to come, however.  Extreme agave on the entry, so brace yourselves.  Light to medium finish that lingers on the palate, not down your throat.  On the second intake, more sweetness is evident.

Roca Patrón Reposado–84 proof

Instant butter on the nose to go along with the wood notes, vanilla and caramel.  Mario confessed that his wife is even able to pull some pineapple and pear on the entry.  Both were slightly noticeable, again with very little to no alcohol.  Aged in American oak barrels and guaranteed to coat your palate.

Roca Patrón Añejo–88 proof

Aged 14 months, mas o menos, there is evidence of dried fruit, nuts and some citrus.  Again, very little if any alcohol was present in the nose.  Very easy finish, but not as memorable as the reposado even though it, too, will coat the palate.

The Verdict

Both at the event and in digital print, Patrón reps and officials have admitted that there has been a gradual decline in demand for its tequila in the United States.  Consumers and industry professionals alike have dismissed it as a brand that rests on its colorful past and deft marketing.

Whether this trend has been due to the rise of mixologists and their demands for better and more artisanal ingredients for their cocktail creations, a more sophisticated and educated consumer, or focusing on its ravenous rise to dominance in the overseas Duty Free market, Roca Patrón is their bold statement to these allegations.

Despite Patrón’s attempt to backpedal into the current craft tequila craze with Roca, it is still a mass produced tequila targeted to their own particular customer base–

Those willing to spend anywhere from $69, $79, and $89 for silver, reposado, and añejo expressions.

Don’t expect to see these prices drop, either.  Patrón was one of the only tequila producers that refused to roll back prices during the recession even though consumers were trading down to cheaper brands.

In the end, those faithful Patrón followers who enjoy the Gran Patrón line (Platinum, Piedra, or Burdeos), but not the heady price tags, will appreciate Roca Patrón’s assertive flavor profile and less aggressive cost.

As for the Patrón Road Show…

It was an elegant, eventful, and enlightening affair.  Like watching Cirque du Soleil but without the embarrassing costumes.

***

Watch for a future Sipping Off The Cuff(TM) featuring Roca Patrón, coming soon!


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The Gift Shop for Every Tequila Aficionado

tequila aficionado, store

Have you been to the Tequila Aficionado Gift Shop yet?  It’s a pretty laid back place where we have all the finer things in life at great prices and we always encourage shoppers to sip a glass of their favorite tequila while they shop in their pajamas (without risk of finding themselves on a People of Tequila Aficionado website that criticizes their hair or clothes).

gift shop, tequila aficionado, gift basketWe’ve selected a wide variety of the best gifts available for all the people on your holiday gift list.

We have gourmet gift baskets for everyone.  Whether your tastes include wines, chocolates, coffee, fruit, sweets, or meat and cheese, we have the perfect basket.godiva, dark chocolate, tequila, gift store

If that chocolate lover in your life simply must have dark chocolate Godiva truffles to get them through the holidays, we’ve got those too! steampunk, humidor, cigar aficionado, tequila aficionado, gift shop

death wish coffee, strongest coffee in the world, tequila aficionado, gift storeDo you know a coffee lover who needs to burn the midnight oil?  A little Death Wish Coffee should be a welcome gift under the tree!

viva tequila, lucinda hutson, tequila aficionado, gift shopIs there a cigar aficionado in your life who is looking for a one-of-a-kind humidor?  How about a steampunk trunk humidor?

Have you been meaning to buy Lucinda Hutson’s latest book for the Martha Stewart in your life?  Now is your chance!  We have it available at the Tequila Aficionado Gift Shop in both Kindle and Hardcover formats!

margarita machine, mixer, tequila aficionado, gift storeDo you need 128 ounces of prepared margaritas to get you through the holidays with cousin Jesse?  If so, we have just the thing for you!tequila aficionado, keep calm, drink tequila, apron

Or perhaps you just need a friendly reminder to “Keep Calm and Drink Tequila”?

Whatever your needs to either get you through the holiday season or treat someone you care about to a really wonderful gift, the Tequila Aficionado gift shop has it and you can still get it in time for Christmas!

So what are you waiting for?  Click here to enjoy your Christmas shopping!

 

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Tequila Matchmaker & Tequila Aficionado

tequila matchmaker, app, tequila, tequila aficionadoTequila Matchmaker

Each tequila has its own “flavor fingerprint,” and each person has his or her own flavor preferences. Tequila Matchmaker‘s proprietary matching algorithm uses nine different characteristics to find the best matches for you based upon the reviews you do of the tequilas you drink.  The Matchmaker app it gets smarter the more you use it.

Tequila Matchmaker App for Android & iPhone

Click here to download the app today – it’s free – and let the Tequila Matchmaker figure out your own flavor preferences, then check back here at Tequila Aficionado for our reviews and recommendations.

Read the Tequila Matchmaker FAQs here

 

We created this app because we were tired of trying to make sense of all the arbitrary ‘ratings’ out there. Just because someone gave something a “93” doesn’t mean I am going to like it. Our aim is to create the smartest tequila suggestion engine in the world – the more it is used, the smarter it gets. It’s free, it’s fun, and it’s fair. ~ Grover Sanschagrin – Co-creator

 

 

 

Tequila Aficionado is not affiliated with Tequila Matchmaker or its creators at www.TasteTequila.com.  Our promotion of the Tequila Matchmaker app is solely to provide additional options for aficionados to connect with the greater tequila loving community.  We do not receive any compensation in cash or in kind for any promotion of this product. 

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