Archive for the ‘Lisa Pietsch’ Category

Founder’s Feature: Tequila Aficionado’s 1st Podcast, 7 Years Later

The preceding podcast was recorded by Tequila Aficionado’s Founder, Alexander Perez, on March 21, 2006. Sadly, many brands still persist in the Tequila Girl marketing that Alex mentioned over seven years ago.  Some brands believe they’ve evolved and took it a step further with Tequila Boy marketing.  I believe the true aficionado finds both of […]

LimaRita Tequila Lime Sorbet Review

By Lisa Pietsch Big things DO come in small packages! At first glance, this little, hollowed out lime stuffed with an airy, white sorbet and topped with the stem end of the lime seems like a very insignificant morsel.  One might be tempted to let something so small go unnoticed but, I’m here to tell […]

LimaRita Rocks (and we aren’t talking about that nasty beer drink)

On June 19th, we received a product to review and it completely blew us away.  Just to prove it, this is what Lisa tweeted: While Lisa collects her words for the official review of the LimaRita Sorbet (we should have never left the whole case with her), take a look at this! Check out LimaRita […]

Review of Ilana Edelstein’s The Patron Way by Lisa Pietsch

Business Narrative, Marketing Manual, or Romance? Described as a “deeply personal business narrative,” the story centers around the development from the ground up of Patrón tequila, a “brand that single-handedly changed the face of the liquor industry,” by its co-founder, Martin Crowley, and as told by his then young and lively life partner, Ilana Edelstein. […]

Ken Austin and Avion Knock it Out of the Park with Avion Espresso

The Package The packaging was promising.  The bottle is a deep, earthy brown-black like those cups of coffee I enjoy every morning.  The lettering was white with gold trim, just enough bling to show they’d taken some pride in this product. The Open Alex’s Inspector Clouseau voice kept coming to mind as I broke the seal.  I removed […]

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