Archive for the ‘Jessica Arent’ Category

Jessica’s Journey – Epic Marketing or Sauza History Lesson?

Epic Marketing or Sauza History Lesson? You Be the Judge Part 3 in Jessica’s Epic Journey By Jessica Arent, Tequila Aficionado Contributor My second day in Mexico was focused on the product and team brainstorming for a market launch. Believe me when I say Mel Gibson’s character in “What Women Want” wasn’t so far off […]

Jessica’s Journey Begins

Jessica’s Journey Begins By Jessica Arent Bienvenidos A Guadalajara! With my itinerary (AKA Dress Code) in hand, and my presentations reviewed for the hundredth time, I arrived in Guadalajara on a very wet and rainy afternoon. Cloud cover obstructed my view on the landing pattern into the airport. Fluent in Spanish, I breezed through customs […]

Jessica’s Journey: The Epic Tequila Tour

Jessica’s Epic Tequila Tour: When you love what you do, you immerse yourself in the experience By Jessica Arent BIENVENIDOS A GUADALAJARA, JALISCO, MEXICO! I am not going to lie, when your living is derived from that which you are passionate about in a culture you call home, it ceases to be a J.O.B and […]