China Opens Its Bars to Mexican Tequila – What Does This Mean For The Tequila Industry?

  • Will the introduction of tequila to the Chinese market create such a demand that smaller brands will die in the stampede for big batch tequila?
  • Will the demands of 1.344 billion Chinese be so great that knockoffs will sprout up in the volcanic soils of China?
  • Will the upscale Chinese market that develops a taste for tequila demand authenticity and delight in the discovery of small batches and brands of true tequila, creating a wider audience for brands of promise?
  • Will the influx of Chinese tourists to Mexico breathe new life into the country’s economy?
  • Will Chinese tequila aficionados begin supporting cottage industries created around agave fiber for the sheer novelty of it all?
  • Will the Agave Idiots start a Chinese sister organization?
  • Will the Chinese elite demand visits from the superstars of the tequila industry for tastings?

Feel free to leave your thoughts in the comments below.  All opinions are welcome.  Comments will be moderated and flaming will not be tolerated. 

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Lisa Pietsch is the Chief Operations Officer of Tequila Aficionado Media, a USAF veteran, a multi-published novelist and freelance writer, a social media marketing consultant, and the mother of two boys. She has a passion for good tequila, foreign languages, and travel in all forms. Lisa currently makes her home in San Antonio, Texas.

1 comment on this post.
  1. Guero:

    Keep in mind the Tequila restriction(s) only applied to mainland China and not Macau & Hong Kong. Having been to China on a few trips in 2007 & 2008 I can say that there was a lack of “small-producer” Vodka & Whiskey on shelves in mainland China. The Propensity to buy name brand items by Chinese consumers is very high. I feel that all this doublespeak that this will help smaller Tequila brands is just that – talk. Obviously the bigger Tequila brands want to capitalize on the potetnial 1.3 billion consumer market. On a side note the 2012 trade stats don´t lie. – China netted $55Billion US & Mexico netted $5Billion US. How will the Mexican export of “Premium” Tequila & Pork reduce the trade gap? It won´t. The real subject not being discussed is the potential privatization of Mexican energy resources. Which is a whole other matter.