Tequila Tapatío And The Source of Life

Welcome Back, Old Friend

Tapatío logo poster

Tapatío logo poster

On two separate occasions, Carlos Camarena, the third generation master distiller of El Tesoro de Don Felipe and the equally famous and classic Tequila Tapatío, stepped outside of Las Perlas mezcal and tequila bar in the heart of downtown Los Angeles to enjoy a cigarette.

Taking in the scenery of a chilly and overcast Sunday afternoon in early June, he witnessed the pursuit of a purse snatcher by LAPD, and then an attempted carjacking by another perpetrator while the police were arresting the purse snatcher!

Carlos smiled and shook his head.  Surrounded by movie cameras and flood lights outside the front entrance to Las Perlas, his only thought was…

Another average day in LA.

La Perla Tapatía

Once inside the rustic and darkly lit Las Perlas, one of the more complete tequila and mezcal bars in Los Angeles, one realized that the movie cameras weren’t there to record street crimes or another TV reality show.  They were there to film an historic event–

The triumphant entrance of  the iconic Tequila Tapatío into California and the rest of the United States.

The press wall.

The press wall.

Jeff Couch and Vaughn Halyard, the co-partners of Congenial Spirits, a nimble distributor focused on boutique, handcrafted spirits, and the chosen distributor for Tapatío, had the foresight to sense the importance of documenting its US premier, even adding a professional photographer and a press wall for that red carpet feeling.

The invitees, comprised of LA spirits industry professionals and mixologists, settled in and Raul Yrastorza, the general manager and curator of Las Perlas, began the introductions for this question and answer segment with the guests of honor.

The Charbay Connection

Producing wines, ports, liqueurs, aperitifs, vodkas, rums, and whiskies at the famed Charbay Winery & Distillery in St. Helena, CA, Marko Karakasevic is also the importer of Tapatío under his Marko K Spirits of California banner.

Marko, a bear of a man who looks more like a right tackle for the Oakland Raiders instead of a barely 40 year old 13th generation master distiller, jokingly explains:

“In a family of distillers, no fruit, no root, is safe.”

Here, Marko recounts his first meeting with Carlos Camarena that lead to his family being invited to distill its own brand of Charbay Tequila at La Alteña distillery.

Heads, Hearts & Tails

So what do master distillers talk about in the wee hours of the morning over endless tequila?  Distillation, of course!

Carlos Camarena and Marko Karakasevic tell the story of their awkward first encounter that turned into what can only be an enduring relationship based on mutual respect and admiration.

The Upside Down World of Agave Spirits

Carlos chuckled that Miles Karakasevic, Marko’s father, the retired 12th generation master distiller of Charbay, and he did not get along that evening.

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M.A. “Mike” Morales is the CEO of Tequila Aficionado Media and America’s premier tequila journalist, blogging and reporting exclusively on the trends, producers, insiders, and hottest brands in the tequila industry today.