Tequila 88: A Tequila Hero’s Journey

Not only did Hari Dhiman acquire his desired flavor profiles for Tequila 88 by exceeding the CRT’s standards, he has since successfully exported his first shipment of Tequila 88 to his homeland in India in the spring of 2013.

A Unique Bottle

Tequila 88 blanco and boxes.

Tequila 88 blanco and boxes.

When I first met Hari Dhiman at his offices and warehouse in Ontario, CA in January 2013, he recounted the events that lead to designing his unique tequila bottle, several of which were artistically displayed as centerpieces.  He then pulled out some shaped pieces of paper from his desk drawer.  These were his initial attempts at making a 3-D model of his dream tequila vessel.

He enlisted a mechanical engineer to complete the plans that now hang on his office wall.  Tequila 88′s bottle and packaging have become a sought after trophy by collectors.

Rags To Riches

A self-made millionaire and serial entrepreneur with several thriving businesses to his credit, Hari shares his formula for success…

During the course of the evening, the milestone celebration swayed between a fiesta and a stockholders’ meeting, but with a lighthearted and humorous atmosphere, nevertheless.   And while it may sound like a cliché, Hari Dhiman’s voyage through life is the epitome of the rags to riches story.  The American Dream personified mixed with an intense entrepreneurial spirit.

Exporting Tequila 88 to India.

Exporting Tequila 88 to India.

From mopping floors for minimum wage, to lifting a snifter of tequila to salute his first overseas shipment into a burgeoning new economy and tequila market, one gets the sense that the next phase of Hari Dhiman’s odyssey will take him even further onto his Tequila Hero’s Journey.

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M.A. “Mike” Morales is the CEO of Tequila Aficionado Media and America’s premier tequila journalist, blogging and reporting exclusively on the trends, producers, insiders, and hottest brands in the tequila industry today.