Women In The Tequila Industry: Ana Maria Romero Mena by M.A. “Mike” Morales

Tequila Appreciation, 2010

Tequila Appreciation, 2010

In the 2010 industry classic special report entitled Tequila Appreciation for USA Today, it listed five tequila trends to watch.  Here, we’re focusing on one of them…

The role of women in the tequila industry.

The report predicted that more women, in particular Latina/Hispanic women with family ties to agave growers and tequila producers, would join the ranks of tequila brand owners and also become influential in other areas of this traditionally male dominated industry.

Current numbers suggest that 70 percent of new businesses are started by women and that 20 percent of new home sales are driven by single women.  It’s no secret that Hispanics and Latinos are also the largest US minority, either.

Up to 85 percent of the buying market is women.  This translates to $5-$7 trillion dollars every year!  It’s no wonder that the Spirits Industry, and particularly the tequila segment, is finally taking notice.

Statue of Mayahuel in Tequila.

Statue of Mayahuel in Tequila.

We asked a short list of five questions to prominent women leading the charge for change in the Tequila Industry and beyond.  As you’ll read, it hasn’t been all margaritas and roses for these tequila boss ladies.

We begin our series of Women In The Tequila Industry with Maestra Tequilera, Ana Maria Romero Mena.  You can read a brief summary of her accomplishments in our earlier article on Tequila Boss Ladies.

[Editor's note:  For the convenience of our interviewee and our Spanish speaking audience, this article is in both English and Spanish.]

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Maestra Tequilera, Ana Maria Romero Mena.

Maestra Tequilera, Ana Maria Romero Mena.

TA:  How would you describe your experiences as a high ranking woman in your position in a primarily male dominated industry?

(¿Cómo describiría sus experiencias como una mujer de alto rango en su posición en una industria dominada principalmente masculina?)

ARM:  [My experiences have been]  dynamic, enriching, and in constant evolution despite the tequila industry having a long history and a bright future.  There’s lots to do in the arena of research and innovation.

(Dinámicas, enriquecedoras y en  constante evolución, a pesar de ser una industria con un largo pasado y un gran futuro; hay mucho que hacer en el campo de la investigación y de la innovación.)

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M.A. “Mike” Morales is the CEO of Tequila Aficionado Media and America’s premier tequila journalist, blogging and reporting exclusively on the trends, producers, insiders, and hottest brands in the tequila industry today.