Dear colleagues and friends of Brad Hoover and Tequila Corrido:
We announce with regret and sadness the death of Brad Hoover, Founder of Tequila Corrido on Saturday October 24, 2010. The cause of his death has not been determined. He was 49 years old.
He spent his last days in the San Francisco area, exhibiting Corrido and hosting his first United States Bartenders Guild meeting, arriving in his Volkswagen Corrido bus he named “Selena Corrido.” Selena will remain in California as Brad would want her to.
Brad Hoover founded Tequila Corrido in 2008 with the passion no one can ignore. He was the master mind behind the brilliant liquid assets – the only “Single Barrel, Single Estate” tequilas that are “aged to taste, not time,” as he would always emphasize. Along with his distillery partner, Cesar Gonzalez from Corrido’s “PRASA” distillery, they developed Corrido’s signature “racking” aging technique, often used in wine production.
As Brad would want to see Tequila Corrido grow, his family has appointed Monica Ferris (480 721 9062) and myself (646 732 8915) to continue on his business. We also established something Brad always talked about – Brad Hoover’s Tequila Sommelier Institute to honor his legacy.
We appreciate your support and love. Meanwhile, I’d like to ask for your sincere condolences to his family and respect their privacy. Funeral arrangements will be announced shortly.
Director of Sales & Marketing
646 732 8915