The Vancouver International Tequila Expo

03.22.12

The First Annual Vancouver International Tequila Expo (VITE) was announced by Founding Partners Eric Lorenz, Manuel Otero, Mirko Morhac and Darryl Lamb. The event will take place on May 12, 2012 at the Vancouver Convention Centre and is sponsored by Las Margaritas Mexican Restaurant and the Consulate General of Mexico in Vancouver. Proceeds from the event will benefit the British Columbia Hospitality Foundation (BCHF), the Hospitality Industry’s own charity.

“Tequila is a spirit with a protected Denomination of Origin (D.O.) status like those of Cognac, Armagnac, Single Malt Scotch and Champagne.  It derives from a unique mix of Old World and New World tradition, with centuries if not millennia of rich history in every glass,” said Mr. Lorenz. “Here in British Columbia consumer choice has languished due to minimal diversity of available 100% agave brands, and thus tequila has not yet gained the same reverence or market-share as other world renowned D.O. spirits.  The Vancouver International Tequila Expo is going to elevate the perception of this bold, tradition-laden, world-class spirit in our province.”

Join dozens of tequila producers and brands and hundreds of attendees in an exploration of Mexico’s most famous agave spirit. The General Public is invited to the Grand Tasting Hall on May 12, from 6 PM to 9 PM for an entry fee of $65.00.  Attendees will be able to sample the full lines of well-known brands like Tequila Don Julio & Cabo Wabo Tequila, lesser-known newcomers to the market like T1 Tequila Uno & Tavi Tequila and brands not yet imported to British Columbia such as Azuñia Tequila.

A Trade and Media Tasting will be held on May 12 from 2 PM to 5 PM at the Expo site for a nominal fee. Proceeds from ticket sales will benefit the BCHF. Tasting Seminars will also be held early on the day of the Expo, for imbibers wishing to learn about the history, culture, and production processes of tequila in Tequila 101, or about the prehistoric precursors to tequila in “Ancient Origins of Agave Spirits”.  As well, Tasting Menus will be featured at a number of participating eateries and cocktail bars around Greater Vancouver.

Further details can be found at www.vancouvertequilaexpo.com.  Tickets go on sale Friday, March 16 at 10 A.M. at www.ticketstonight.ca.  Additional exhibitors, sponsors, seminars, and participating restaurants will be announced as they join the event.  Finally, a Media Cocktail Launch Party is scheduled for April 17 at the Edge Social Grille & Lounge from 3 TO 6 PM.

For media inquiries, please contact Eric Lorenz at 604-836-4319 or email eric@vancouvertequilaexpo.com.

About the Expo: The Vancouver International Tequila Expo was conceived in 2011 and is Western Canada’s largest festival devoted to growing the tequila category and building a strong community of Canadian aficionados of Mexico’s most well-known spirit.

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Lisa Pietsch is the Chief Operations Officer of Tequila Aficionado Media, a USAF veteran, a multi-published novelist and freelance writer, a social media marketing consultant, and the mother of two boys. She has a passion for good tequila, foreign languages, and travel in all forms. Lisa currently makes her home in San Antonio, Texas.

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