Women In The Tequila Industry: Sophie Decobecq by M. A. “Mike” Morales

There has been a female candidate running for Mexican presidency this year, and comments you could hear in medias and in the streets were mostly about being a woman more than about her program.  Which ever program each candidate had during these elections, no time was spent to question the fact that the other candidates were “men.”  Same in tequila, when importance should be on the objectives and the paths chosen.  Don’t you think?

TA:  What things would you like to see changed?

 SD:  Less judgment based on gender.  I am not a feminist, just humanist:  considering people for their ideas and the persistency of their actions rather than their gender or social level from where they come from.

[The Tequila] Industry had amazing women in the past, leading and impacting tequila empire as Herradura.  It would be good to see that native women could have the opportunity to retake more often that place, if they are the best ones.  Not for being a woman, but for being the individual person that would be the best leader at that moment, as it actually was the case with Carmelita [Villarreal] from San Matias and Lucretia from Siete Leguas.

TA:  Is there anything you’d like to say to women who may be contemplating entering and working in the Tequila Industry in one form or another?

Sophie Decobecq (Photo by Chris McCarthy)

Sophie Decobecq (Photo by Chris McCarthy)

SD:  If this is your dream, follow it!!

Advice that I would give is persistency, respect for the amazing knowledge Mexicans have about this process that they have as a heritage, and unconditional patience for all the unexpected you will find on you way.

This unexpected and unplanned part is frustrating at the beginning, but trust me, after some time you kind of become addicted to it.  Every day is a challenge with many efforts to give, but you then earn a life with beautiful aromas and flavors around you, as well as joy, smiles, music, street-non-stop-sounds, colors, beauty of agave plants and so much more.

Welcome to [the] Tequila world!


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M.A. “Mike” Morales is the CEO of Tequila Aficionado Media and America’s premier tequila journalist, blogging and reporting exclusively on the trends, producers, insiders, and hottest brands in the tequila industry today.