Organized by Mike Morales, the NMIITT is an official “Cata de Tequila” or tequila judging held under the guidelines of the American Academy of Tequila and/or the Mexican Academy of Tequila. The “Catadores”, or judges blind taste a series of tequilas by class (Blanco, Reposado, Anejo, and Extra Anejo) having no knowledge of name or distilleries participating. Each tequila is scored on its own merit of sight, smell, and taste then rated on a twenty-point scale.
The event was held at Nativo Lodge over a full weekend, where the judges first gathered in a private room for the Cata. The following day a public tasing was held along with the announcement of the winners in each catatgory. ~ Forbes Magazine