CRT Drops Ball, Campari Keeps Cabo Wabo

Cabo Wabo Moved to Brown-Forman?

When we downloaded the 28 April NOM List from the CRT to update the Tequila Aficionado NOM List, we were shocked to find that Cabo Wabo Tequila had moved from Campari to Brown-Forman.  Naturally, we needed to discuss the state of affairs with other aficionados.  Luckily, Campari was on the ball.

 

 

crtJust a Mixup at the CRT

Great news!  We have it on excellent authority that Cabo Wabo has not moved.  Hopefully, the CRT will make the appropriate corrections soon.

 

Direct from Campari

Following is the letter I received today from Caitlin Crisan, the Public Relations Manager for Campari:

 

cabo wabo, tequila, campari

 

From: Caitlin Crisan
Sent: Friday, May 02, 2014 12:14 PM
To: Lisa Pietsch
Subject: Cabo Wabo NOM Issue

Hi Lisa,

I saw your post yesterday on the NOM issue with Cabo Wabo Tequila. I assure you this was a mistake and the brand is still very much with Campari America.

cabo wabo, tequila, campari, brown-forman, If you have any further questions or clarification, please don’t hesitate to reach out to me.

Best,

Caitlin Crisan

Public Relations & Events Manager

CAMPARI AMERICA

A GRUPPO CAMPARI COMPANY

1255 Battery St. Suite 500

San Francisco, CA, 94111

tel 415.315.8093 | fax 415.315.8062

www.campariamerica.com

Follow us on Twitter: @CampariAmerica

Fan us on Facebook.

 

Cabo Wabo

Cabo Wabo Tequila is The Original Rock&Roll ultra-premium tequila. Cabo Wabo was created by Rock&Roll Hall-of-Famer Sammy Hagar to have a superior tequila to serve his friends in his Cabo Wabo Cantina in Cabo San Lucas, Mexico. Handcrafted from 100% Blue Weber Agave, Cabo Wabo offers a Blanco, Reposado, and Anejo tequila. Cabo Wabo is acknowledged as one of the finest ultra-premium tequilas in the world and continues to win top competitive tasting awards, including a Double Gold Medal at the San Francisco World Spirits Competition and the Chairman’s Trophy at the Ultimate Spirits Challenge.

Cabo Wabo is STILL owned by Gruppo Campari.


 

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Lisa Pietsch is the Chief Operations Officer of Tequila Aficionado Media, a USAF veteran, a multi-published novelist and freelance writer, a social media marketing consultant, and the mother of two boys. She has a passion for good tequila, foreign languages, and travel in all forms. Lisa currently makes her home in San Antonio, Texas.

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