Portraits In Tequila–Alex Viecco of Montalvo Tequila…

Montalvo tequila and Vinturi aerator.

Montalvo tequila and Vinturi aerator.

And relationship building is exactly what Viecco strives for when visiting new accounts to sample Montalvo blanco, reposado and añejo.

A small batch tequila whose agave is sourced from the Lowlands of Jalisco, Alex realizes that his brand isn’t for everyone.  And just like the fourth generation distillers who oversee the triple distillation of Montalvo (a brand named after a fictional family brand of the popular 2007 telenovela, Destilando Amor), he carefully and deliberately chooses who he will partner with and where he will place the precious bottles of Montalvo.

Another strategic partnership Alex has forged is with Vinturi, makers of wine and spirits aerators (an item we’ll cover in an upcoming post) that allows your wine and spirits to open or “bloom” in a much shorter time.

Finally, what would Alex Viecco like for you to know about Montalvo?

In a word, “explore” the wonderful world of tequila, and start with Montalvo.

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M.A. “Mike” Morales is the CEO of Tequila Aficionado Media and America’s premier tequila journalist, blogging and reporting exclusively on the trends, producers, insiders, and hottest brands in the tequila industry today.

3 comments on this post.
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