Mike & Alex taste and discuss Lunazul Primero Tequila and why they feel it is a Brand of Promise.
About Lunazul Primero:
Añejo tequila that’s aged in American white oak barrels for 18 months.
Filtered eight times to achieve a crystal clear color.
- Aroma: Complex aroma with sweet, oak, caramel, apple, and floral notes. It embraces the perfect balance found in rare, handcrafted spirits.
- Taste: Full body and mouth with cooked agave, oak, aniseed, citrus, caramel, cinnamon, and eucalyptus notes. Pleasant and smooth on the palate.
- Finish: Wonderfully balanced with clean flavors and a long, lingering, spicy finish.
Newest Addition to 100% Agave Lunazul Tequila family is Clear Añejo Tequila
BARDSTOWN, KY – The newest addition to the 100% Agave Lunazul Tequila family is Lunazul Primero. Filtered eight times to achieve a crystal clear color, Primero is a unique Añejo Tequila with flawless color and unusual maturity.
The entire family of small batch Lunazul Tequilas are estate grown, distilled and bottled in the heart of Tequila country by Tierra de Agaves. Lunazul’s spirit of hand-crafted perfection is reflected in Lunazul Primero as the Master Distiller carefully ages the Añejo in order to attain the flavors earned through 18 months of maturation. The filtering process then balances those flavors with the crispness of agave sugars seen in Blanco. The result is crisp Tequila that retains the oak notes and smoothness of a barrel aged Tequila.
“Lunazul Primero reflects the growing passion for variety among Tequila consumers,” said Reid Hafer, Senior Brand Manager, Lunazul Tequila. “Whether it is aging, proof or filtering, Tequila offerings are becoming increasingly sophisticated. Primero delivers on the cutting-edge of innovation with incredible quality.”
Lunazul Tequila is among the best-selling and the most critically-acclaimed 100% Agave Tequilas in the category. The Lunazul Tequilas have been honored with Double Gold recognition at the San Francisco Spirits Competition and as Category Finalists at the Ultimate Spirits Competition. Further, the brand is regularly recognized as Impact “Hot Prospect” and Beverage Information Group “Rising Stars.”
Lunazul Primero is available at $24.99. Lunazul Tequilas are available in four varieties, Blanco, Reposado, Añejo and Primero. Blanco and Reposado are available in 1.75 liter, 1.0 liter, 1.0 bar liter, 750 ml and 50 ml sizes, while the Añejo and Primero are available in the 750ml size only. All are bottled at 40% alcohol by volume. Learn more atwww.lunazultequila.com.
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Burnett’s Vodkas and Gin; HPNOTIQ and HPNOTIQ Harmonie Liqueurs; Admiral Nelson’s and Blackheart Rums; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Lunazul Tequila and Rittenhouse Rye Whisky. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
Mike & Alex taste and discuss Lunazul Tequila Blanco and why they feel it is a Brand of Promise.
About Lunazul Blanco
Crystal clear, un-aged tequila that allows its 100% agave flavor to shine. This is tequila at its simplest.
Exceptionally smooth and balanced with bright color and silver highlights.
- Aroma: Refreshing fruity nose exhibiting tropical and apple notes with a healthy dose of salt and citrus, similar to that of fresh agave.
- Taste: The palate is semi-viscous and peppery with ripe fruit tones giving way to crisp citrus notes and a hint of vanilla.
- Finish: Wonderfully balanced finish with long lasting citrusy, peppery, and herbaceous notes.
The Mexican Wolf
Lunazul means “Blue Moon” and the Mexican wolf has always played a vital role in our identity. Mysterious and resourceful, the independent spirit of the wolf resonates in everything we do. We’re proud to partner with NATURALIA, a non-profit organization that promotes the conservation of Mexico’s ecosystems and wild species such as the Mexican Wolf through outreach, education and fieldwork. Together, Naturalia and Lunazul believe that when you’re good to your lands, your lands are good to you.
The main objective of Mezcal Amaras/Amores is to raise awareness around mezcal and its culture, to inspire through our philosophy and to achieve a broad up-to-date perception of Mexico around the world. For Amores producing mezcal is best described as an alchemist process, so much time and energy go into the making, thus producing a beverage full of spirit.
“A project founded with love”. The brand Mezcal Amaras/Amores was founded in 2010 by a group of friends who, after making several trips to different mezcal producing states in the country, developed a deep rooted love for these regions and this magical spirit. They became immersed in a world that surrounded them in traditions, tastes and smells. These experiences inspired them to create a product that encompasses their passion for and devotion to the roots of Mexico.
Their search for the perfect mezcal led them to explore the mezcal producing lands of: Durango, Guanajuato, Guerrero, Oaxaca, San Luis Potosí, Tamaulipas and Zacatecas. While exploring these regions, they saw how hard the people in the fields and in the palenques worked. It made them realize that if they had success in finding the right mezcal, they could also help the people of this region have a better way of life. Thus was born the Philosophy of Mezcal Amores.
“The idea was to find a smooth and balanced mezcal that kept the flavor characteristics traditional to mezcal. After a year they were able to define a product that met all their expectations”.
The name Abreojos comes from a little fishing village in Baja California Sur called Punta Abreojos. Abreojos translated from Spanish means “Open Eyes”. In this quiet little fishing village lies a pristine beach with a wrapping right hand point surf break. Not a highly traveled tourist destination, but more of a surf get away to avoid crowds at nearby spots or even the craziness of Southern California. Some believe that Punta Abreojos was named in the late 1500’s by Juan Cabrillo who led the first European expedition. Others believe that Fishermen named Abreojos for the Open Eyes they saw coming back in after fishing. What they saw were perfect breaking hollow waves, and the offshore winds spraying water into the air to resemble an eye with long lashes.
Most brands are expensive because you pay for the bottle instead of the tequila. It should be about what is in the bottle. Abreojos Tequila, favored by those looking for unparalleled smoothness, but preferred by aficionados for its incredible aromas and flavors. -Enjoy what you drink, and the people you are with.
Open Your Eyes Responsibly
MEXICO CITY, Jul 15, 2002 (Notimex/Corporate Mexico by Internet Securities, Inc. via COMTEX) — Mexican tequila is preparing to take on sake and other traditional Asian drinks as demand for the Mexican drink grows on that continent. Tequila producers accompanied Jalisco state Governor Francisco Ramírez on a tour in Asia to explore business opportunities in five Southeast Asian countries.
“The number of inhabitants makes the Asian market potentially the largest in the world,” said Ramón Yañez, president of the Tequila Regulation Council. To counteract tequila’s low profile in this part of the world, Yañez said producers would make a large publicity effort to introduce Asians to the Mexican liquor.
Currently, 50% of Mexican tequila is consumed in Mexico. The rest is exported: 80% to the United States, 15% to Europe, and the rest to other regions. Yañez predicted the industry would produce some 130 million liters of tequila this year.