Viva Tequila, Viva La Lucinda!
“Tequila is my soul mate,” Lucinda Hutson exclaims. “Mexico in a bottle, its flavor is as melodic to the mouth as a mariachi tune is to the ear—bold, spicy, and full of life!” For nearly forty years, Lucinda has trekked through tequila country, distilling adventures and knowledge to present them to enthusiastic readers around the world. Her 1995 book Tequila! Cooking with the Spirit of Mexico helped usher in the boom that transformed the tequila industry. Now in ¡Viva Tequila! she returns to her lifelong passion, bringing us deeper into the traditions and vibrant present of Mexico, and creates fabulous, flavorful recipes for drinks and dishes made with Mexico’s agave spirits.
Follow Lucinda Hutson Online
Women in The Tequila Industry: Jaclyn Jacquez by M.A. “Mike” Morales
Jaclyn Jacquez considers herself an adelita, of sorts. Adelitas were female solders (soldaderas) who were a vital force during the Mexican Revolution in the early 1900s, fighting alongside men. As President of Don Cuco Sotol, she spearheads a sixth generation company producing a spirit steeped in 800 years of history. Born in Albuquerque, New Mexico […]
Salt, Liquor, Lime–A Tequila Flux Capacitor by M.A. “Mike” Morales
Tequila Aficionado Media on The Set Of Salt, Liquor, Lime Tequila Aficionado Media first made contact with the co-producers of Salt, Liquor, Lime in the Spring of 2013 via social media. Once production was moved in late August to Southern California during a blistering heat wave, we were invited to join the cast and crew to exclusively record our experiences […]
Women in the Tequila Industry
Tequila Aficionado Exclusive Series Have you seen Tequila Aficionado’s series on Women in the Tequila Industry by Tequila Journalist, M.A. “Mike” Morales? From Bikini Babes to Boss Ladies The contributions of women who create some of the amazing spirits we enjoy, direct production and distillation, support educational efforts, own brands we love, and otherwise contribute […]
Women In The Tequila Industry: Carmen Villarreal by M.A. “Mike” Morales
Carmen Alicia Villarreal Treviño, The Original Tequila Boss Lady Carmen Alicia Villarreal Treviño is a legend among Tequila Boss Ladies. In fact, she is the original Tequila Boss Lady. To date, she is the only female tequila distillery owner, taking the reins of Casa San Matías soon after the tragic death of her husband in […]
Women In The Tequila Industry: Sophie Decobecq by M. A. “Mike” Morales
No list of Tequila Boss Ladies would be complete without mentioning the likeable and charismatic Sophie Decobecq, creator of the award winning Calle 23 Tequila. Aside from her wacky sense of humor where marketing her tequila is concerned (‘Tequila makes us smarter. So, drink smart” is one of her favorite slogans), Sophie has a unique […]
Feliz Dia de la Bandera!
Flag Day in Mexico is a “day dedicated to one of the most important patriotic symbols of Mexico, which gives the spirit of unity and belonging to Mexicans either within or outside of the country: the Flag.”
So today we celebrate the bandera!
The flag of the country responsible for the spirit we love and the spirit itself as a tribute drink. Grito!
Tequila Aficionado is thrilled to announce the addition of the Tequila Tribe to the Tequila Aficionado Flight of Sites.
Join the Tribe!
Tequila Tribe is an exclusive community of tequila aficionados and agave lovers who unite to discuss, experience, and taste the culture of the spirits of Mexico. Join the exclusive Tribe and we will invite you to an array of special and intimate invite-only tasting events through out the course of the year.
The boat party for tomorrow is SOLD OUT! Thank you to everyone who will be a part of our magical fun and to the… http://t.co/mcygk7d8g8
— Tequila Tribe (@TheTequilaTribe) August 28, 2013
Tequila Tribe & Casa Chapala
The Tribe is an Austin, Texas, based group that has regular tastings at Casa Chapala Mexican Grill & Cantina. They also schedule tequila outings around the Austin area as well as host the Annual Austin Tequila Fest.
Check out photos from their events and stay tuned for new ones by joining the Tribe and following them on their Facebook page.
Follow the Tribe on Twitter here:
— Tequila Tribe (@TheTequilaTribe) November 4, 2013
Celebrate National Margarita Day!
Tequila Aficionado has assembled some of the best Margarita recipes we could find, all in one brilliant collection of recipe cards on Pinterest.
There is no solid proof who invented the Margarita.
One of the earliest stories is of the Margarita being invented in 1938 at the Rancho La Gloria Hotel, halfway between Tijuana and Rosarito, Mexico, by Carlos “Danny” Herrera, for a former Ziegfeld dancer named Marjorie King. This story was related by Herrera and also by bartender Albert Hernandez, who is acknowledged for popularizing a Margarita in San Diego after 1947, at the La Plaza restaurant in La Jolla. Hernandez claimed the owner of La Plaza, Morris Locke, knew Herrera and visited Mexico often.
Hussong’s Cantina in Ensenada, Mexico is also reputedly the place where the Margarita was created in October, 1941 by bartender Don Carlos Orozco. He concocted a mixture of equal parts tequila, Damiana (Cointreau is used now) and lime, served over ice in a salt-rimmed glass for Margarita Henkel, daughter of the German Ambassador to Mexico.
There are also claims that the popular drink to have been first mixed in the El Paso-Juárez area at Tommy’s Place Bar on July 4, 1942 by Francisco “Pancho” Morales. Morales originally left bartending in Mexico to become a US citizen. He is listed in the Texas Almanac’s Sesquicentennial Edition (1857–2007, under M) Obituaries of famous Texans. His story is best captured in an October 1973 Texas Monthly article “The Man Who Invented the Margarita” by Brad Cooper, and later in his obituary in the Washington Post on January 2, 1997.
Another story is that of Vern Under in 1945, a man who was the first importer of Jose Cuervo to the United States with the advertisement: “Margarita: It’s More Than a Girl’s Name”.
At a 1948 Christmas party in Acapulco, Mexico, “one of the most widely accepted accounts” is the story that the Dallas socialite Margarita Sames invented the drink. Tommy Hilton reportedly attended, bringing the drink back to the Hilton chain of hotels.
Another common origin tale begins the cocktail’s history at the legendary Balinese Room in Galveston, Texas where, in 1948, head bartender Santos Cruz created the Margarita for singer Peggy (Margaret) Lee. He supposedly named it after the Spanish version of her name, Margarita, and it’s been a hit ever since.
A later story is that the Margarita was invented in October 1961, at a party in Houston, TX, by party goer Robert James “Rusty” Thomson while acting as bartender. He concocted a mixture of equal parts tequila, orange liqueur, lime, and crushed ice in a salt-rimmed glass. However, Thomson’s recipe was made with Damiana Liqueur, not Cointreau orange liqueur. It is said that the idea was an experiment after running out of rum while making frozen daiquiris.
Another explanation, however, is that the Margarita is merely a popular American drink, the Daisy, remade with tequila instead of brandy, which became popular during Prohibition as people drifted over the border for alcohol. There is an account from 1936 of Iowa newspaper editor James Graham finding such a cocktail in Tijuana, years before any of the other Margarita “creation myths”. Margarita is Spanish for Daisy, which is a nickname for Margaret.
Tequila Aficionado’s favorite?
The Skinny Margarita
“The Skinni Margarita is a better choice than a traditional margarita because of its fresh ingredients,” says Cathy Shyne, executive chef at Tortilla Republic. “By mixing and squeezing a whole lime and fresh agave nectar with Corzo Blanco tequila and Cointreau, you get a fresh taste thats makes you feel like you are sipping a true margarita from Mexico, not a prepackaged artificial beverage.”
- 2 ounces Corzo Blanco tequila
- 1 whole lime
- 3/4 ounce fresh agave nectar
- 1/2 ounce cointreau
Consider these interesting twists on the classic Margarita when you plan your weekend celebrations for National Margarita Day!
2 oz. Avión Silver
3/4 oz. Jalapeño-Infused Elderflower Liqueur
1/2 oz. Orange Juice
1/4 oz. Lemon Juice
1/2 oz. Lime Juice
3/4 oz. Simple Syrup
3 Sage Leaves
1 Sage Leaf and Salt for garnish
Muddle sage in a shaker. Add all ingredients. Shake. Double strain. Pour over ice in salt-rimmed glass. Garnish with sage leaf. Created by Justin Dano, Pounds & Ounces, NYC
2 parts Avión Silver or Reposado
1 part Fresh Lime Juice
1/2 part Agave Nectar
Combine ingredients in shaker with ice, and shake vigorously. Fine strain over fresh ice. Garnish with a lime wheel.
1 1/2 oz. Tequila Avión Reposado
3/4 oz. Fresh Squeezed Lime Juice
3/4 oz. Simple Syrup (equal parts sugar and water)
Fresh Red Pepper
Muddle a fresh red pepper and a few leaves of cilantro in a cocktail shaker. Add Tequila Avión Reposado, fresh lime juice and simple syrup. Fill cocktail shaker with ice and shake vigorously. Strain into a salt rimmed cocktail glass.
2 parts Avión Reposado
1 part Fresh lemon Juice
1/2 part Chamomile Apple Agave
Add all ingredients to a shaker, shake & serve over ice. Garnish with a lemon twist.
Served at Bodega Negra, Dream Downtown, NYC
Still not sure about Avion Tequila? Listen to our Sipping Off the Cuff episode here.
Find out more about how Avion Tequila came to be a character in a TV show by reading our article here.