Sipping Off The Cuff: Senda Real Reposado

M.A. “Mike” Morales and Alex Perez taste and discuss Senda Real Reposado and explain why they chose it as a 2014 Brands of Promise Nominee.

Glass Bottom Distributors Chose Senda Real Tequila

Glass Bottom Distributors LLC was co-founded by cousins, Arturo Lomeli Ibarra, Humberto Ibarra, and good friend Sergio Estrada Luna in December of 2012. All three wanted to share their enthusiasm for premium quality tequilas. After many conversations they soon came to the realization that they shared the same vision: To import and distribute only the best premium tequila that the great state of Jalisco, Mexico, has to offer.

It all started with one bottle, one brand “Tequila Senda Real”.

Since then, Glass Bottom Distributors LLC has focused on importing and distributing only the finest premium tequila. Their warehouse is centrally located in Los Angeles, California, where they distribute across the state of California. They carefully select their products in order to offer what they find to be the best in quality & value.

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taco fest, senda realJoin Glass Bottom Distributors and Senda Real tomorrow, August 16, 2014, from 2pm – 8pm at the 2014 LA Taco Festival at Mariachi Plaza, Boyle Heights, CA 90033.

 

 

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Tequila NOM List (Dated 11 August 2014)

nom list

The Tequila NOM List

Each of our tequila NOM Lists contains the names and information of current brands as well as those that have previously appeared on NOM lists but have since been dropped by the CRT. Pinpointing your treasure bottles has never been easier! Please understand that this list is not a comprehensive list of every tequila brand ever made. We make every effort to be sure it is as accurate as possible from the time we at Tequila Aficionado Media began publishing our lists in 2013.

Click to download the format of your choice:

 

About Our Tequila NOM List

The mysterious magic bottle of tequila.Click on any RED link within the NOM list to see the Tequila Aficionado articles and reviews on that brand. *Color Coding*

  • Brands highlighted in Green are recent additions (see comment on Excel spreadsheet for first shown date)
  • Brands highlighted in Red did not appear on the current list (see comment on Excel spreadsheet for last shown date)
  • Brands highlighted in Blue are suspected of using a diffusor in production.

 

 

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Mestizo Mezcal–A Perfect Convergence of Cultures

 

Mestizo logo

 

When we first met Arturo Palencia, co-founder of the award winning Mestizo Mezcal, we were struck by his boyish charm and seemingly tender age.  We were surprised to discover that this thirty-something was no newcomer to the competitive and often brutal spirits industry.

In this clip, Arturo tells how he became involved with mezcal and the surprising birth of Mestizo.

 

What’s In A Name?

According to Wikipedia, the term mestizo refers to a person of combined heritage, usually European (Spanish) and indigenous peoples of the Americas.  The term was later used as a racial category during the Spanish Empire’s control of its colonies.

During that colonial period, mestizos became the dominant race in many Spanish speaking countries in Latin America, including Mexico.

Today, Hispanic or Latino is the more appropriate term, but for Arturo the meaning of mestizo for his mezcal is much more poetic and thoughtful.

 

 

Jessica Rosman (right), co-founder of Mestizo.

Jessica Rosman (right), co-founder of Mestizo.

A Formal Introduction

Arturo and co-founder, Jessica Rosman, spent countless hours journeying throughout the mezcal producing regions of Mexico in search of the perfect single village, settling on Santiago Matatlán, Oaxaca.

In this taped portion, Arturo introduces us to his 4th generation maestro mezcalero and his nearly 300 years of tradition.

With more brands popping up at an alarming rate in the current booming mezcal market, Arturo discusses Mestizo’s process in gauging its target audience that is looking for a more palatable mezcal.

Fat Ass donkey logoDoes This Donkey Make My Ass Look Fat?

 

As a college student in the mid-2000s, Arturo was actively involved in the initial launching of the infamous Fat Ass Tequila.

Produced as an old style tequila in a hand blown bottle, and marketed to the Spring Breakers that invade Cancún and Cabo San Lucas,  it became wildly popular with both connoisseurs and young people, winning numerous awards along the way.

Then, it virtually disappeared from store shelves.

Here, Arturo describes what it was like to be on the ground floor of this provocative brand.

 

Truly Handcrafted

Mestizo Mezcal añejoWords like artisanal or handcrafted are loosely bandied about in the spirits industry these days.  But, whether as a young college student helping friends launch their tequila brand, or today, plotting Mestizo’s success, Arturo Palencia’s focus hasn’t changed–

To bring to market a high quality spirit while preserving its tradition.  In Mestizo’s case, maintaining consistency and promoting sustainability also go hand-in-hand.

In this snippet, Arturo reveals how Mestizo does both by their unique barrel aging process.

 

 

One Thing…

Like the name illustrates, Mestizo Mezcal has centuries of pedigree, and from Arturo Palencia’s point of view, the future promises to hold true to its roots.

Dii’zh bèeyuu!

(cheers and good health in Zapotec)

 Connect with Mestizo on Facebook and Twitter.

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Sipping Off The Cuff: Senda Real Silver Tequila

Senda Real Silver Tequila

senda real, tequila, silver, blancoMike Morales and Alex Perez taste a discuss Senda Real Silver and explain why they have nominated it for the 2014 Brands of Promise Awards.

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Jessica’s Journey: The Epic Tequila Tour

Jessica’s Epic Tequila Tour: When you love what you do, you immerse yourself in the experience By Jessica Arent

BIENVENIDOS A GUADALAJARA, JALISCO, MEXICO!

GuadalajaraI am not going to lie, when your living is derived from that which you are passionate about in a culture you call home, it ceases to be a J.O.B and becomes altogether a joy and the adventure of a lifetime. Enter me, and my profession. As much as this writer would like to derive her income from exclusively writing, (isn’t that what all authors aspire to?), I am not on the Top Seller list, so I use my creativity and love of Tequila in other ways. I specialize in Marketing and Branding of Hispanic Products in the United States with an emphasis on Tequila. Of course, living and working in this world presents one with some unique and extraordinary life experiences.

Joining Tequila Aficionado

6_ta_logo_pinasA few months ago, M.A. “Mike” Morales and Lisa Pietsch invited me to join the team at Tequila Aficionado and write a travel based column for their exceptional publication. Initially, I was flattered. Then I was overwrought with anxiety, not knowing what to write about. Didn’t it have to relate to tequila? Shouldn’t it reflect Mexico? Does it have to be a lot of Tequila Talk? Oy Vey!!! What to write? The anxiety was killing me.  This went on for a few weeks, honestly. I had writer’s block.

Opportunity Knocked Rang

Then the phone rang. No, it wasn’t Lisa looking for a submission. No, it wasn’t Mike, prompting my creative ideas. It was a distributor friend and colleague out of Central Valley, California, asking if I would be interested in a new project and product emerging into the market in the near future. univisionWell of course I was! A girl has to eat, right? The long and the short, found me on a plane, headed to Guadalajara, Mexico, for my first time. Okay, I know what you are thinking. “How can you possibly market Hispanic Products and especially Tequila, without having been to Guadalajara, Mexico?!” My answer to this? I was paid in Tequila with my first position in Advertising at Univision Television in that same Central Valley Market my distributor friend called from. That IS little Guadalajara. I have been in and out of innumerable destinations in Mexico for business, and (don’t hate) I know what I am doing.  It isn’t my first “Charreada”!

Enter The Epic Tequila Tour

file0001348262335It’s an “Epic” (hold on to that adjective, you will want to remember it!) experience when your client invites you into their world to feel, touch and experience in every imaginable way, the product. Yes, you read that right. In the “Epic” (there is that word again!!) experience of the concept, development, relationships, price structure, placement, endorsements, and sponsorships, the entire image of a product right down to the ownership and infrastructure of the team, is the BRAND. And this project, was nothing short of “Epic”. The thing is, I am pretty discerning, very particular, and extremely picky about Tequila and branding, so it’s got to be extraordinary for this girl to really get in the game and take on the project. Turns out, this one is “Epic”.

Welcome to Jessica’s Journey

And so, instead of just telling you about it, I thought I would take you on my journey through this particular experience start to finish, through a series of articles, so that you too can feel, touch, smell, taste and experience what I did.  If you read this series and immerse yourselves as I did, I am confident by the time we get to the end of my decadent, inspiring, educational, enlightening Guadalajara experience you will have come to know everyone along the way as I did.  Those who made history in Tequila and created this amazingly beautiful Tequila world we live in. When we’re through, and it’s gotten Off the Cuff with Mike and Alex, and seen Lisa’s kitchen for a taste test or two, I might just tell you who and what to look for hitting the shelves and bars near you! Ready, Set……. BIENVENIDOS A UN “EPIC” TEQUILA EXPERIENCIA!

  Read the next installment of Jessica’s Journey next Monday!  

jessica arent, jessica's journey, mexico, tequila, tequila aficionadoAbout Jessica Arent

Jessica Arent has spent her career steeped in the Hispanic culture. Passionate about the Latin culture and experiencing roles that have taken her from television to digital marketing throughout the United States and Mexico, Jessica’s passion for Mexico runs in her blood. An accomplished writer, Mexico is where her heart lives and is the focus of her work and writing.  Specializing in marketing Hispanic based products and services, Jessica will tell you there are few people in the world or places she has traveled, from Asia to Europe and in between, who compare to the Mexican culture.  Building websites such as ALL ABOUT MEXICO and fostering the marketing endeavors of a number of tequila products, to name a few, Jessica sets out to inspire the world around her, one person, one relationship at a time, to know and understand the culture she calls home.  Jessica is a partner at Intermountain Media, LLC, the Communications and Media Director of Terra Energy Resources Corp, and shares other travel and tequila adventures on her blog, Jessica’s Mexico.

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