What’s a NOM?

nom list


Get the latest GNOME list here at Tequila Aficionado.

Not sure what you’re looking for or why you should read it?

We’ll explain the mysteries of the gnome list and why you should understand it in the next Education of a Tequila Drinker.


The Norma Oficial Mexicana (Official Mexican Standard), abbreviated NOM, is the name of each of a series of official, compulsory standards and regulations for diverse activities in Mexico. They are more commonly referred to as NOMs or normas.

The standards are prepared by the Dirección General de Normas (DGN) (General Directorate of Standards), which is the body representing Mexico in the International Organization for Standardization (ISO).

In the case of tequila, Mexico’s Tequila Regulatory Council (CRT) regulates production NOMs. The NOM identifier means the tequila meets government standards – but this is not any guarantee of tequila’s quality. However, without the NOM stamp of legitimacy, it is not guaranteed that the bottle contains tequila.

All 100% agave tequilas must have a NOM identifier on the bottle. The important laws since 1990 were NOM-006-SCFI-1993 and the later update NOM-006-SCFI-1994 revised in late 2005 NOM-006-SCFI-2005 and the most recent revision in 2012 NOM-006-SCFI-2012. (Source: Wikipedia)

NOM List: Tequila Brands List (24 Mar 2014)

tequila of the month, tequila aficionado, tequila brandsUpdated NOM List

Our updated list of distilleries and tequila brands “Nom List”, as of 24 March 2014, is now available for download in both PDF and Excel formats. Click on any of the underlined items within the list to be taken directly to our reviews, articles, tasting notes and features on each tequila brand.

tequilarack, NOM List, tequila brands

Tequila Brands Old & New

Each of our NOM Lists contains the names and information of brands that have previously appeared on NOM lists in the past but have since been dropped by the CRT. Pinpointing your treasure bottles has never been easier! Please understand that this list is not a comprehensive list of every tequila brand ever made. We make every effort to be sure it is as accurate as possible from the time we at Tequila Aficionado Media began publishing our lists in 2013.

tequila tribe, nom list, tequila brands


Click to download the format of your choice:

24 March 2014 NOM List in PDF format
24 March 2014 NOM List in Excel format


Click on any RED link within the NOM list to see the Tequila Aficionado articles and reviews on that brand.

*Color Coding*

  • Brands highlighted in Green are recent additions (see comment on Excel spreadsheet for first shown date)
  • Brands highlighted in Red did not appear on the current list (see comment on Excel spreadsheet for last shown date)


All tequila brands that have won awards in the Tequila Aficionado Brands of Promise competition to date will have the appropriate Brands of Promise seal to the right of their listing linked to their award presentation.



The Education of a Tequila Drinker: Destilando Amor

destilando amor, the education of a tequila drinkerYou’re probably wondering what a telenovella has to do with the Education of a Tequila Drinker.  Well, I’ll tell you.  But first, a bit of backstory:

I’m not a follower of network soap operas.  Yes, I cut my teeth on As the World Turns and Guiding Light because my mother watched them.  This is how most girls are indoctrinated into the world of soap operas but I outgrew those.  You get busy with life and eventually just don’t have time for soaps anymore.  When I went to college, I still didn’t have time for soaps, but I was taking college level Spanish classes and decided to tune in to Univision one day to tune my ear to the language.  (Immersion is the best way to learn a language, just ask any kid who learned English by watching TV.)  That’s when I discovered the telenovella!  I’ve enjoyed them ever since.

Being a novelist, social media consultant and C.O.O. of Tequila Aficionado, I still shouldn’t have time for telenovellas, but there is one I had to make time for: Destilando Amor.  Not only is it helping me refresh my Spanish but it is helping me to understand the part of the tequila industry I haven’t had the luxury of seeing yet.


Before going any further, I should mention that I don’t have cable TV nor do I plan to get it.  I’m watching Destilando Amor on Univision through Hulu and my Roku streaming device.  If you want to check it out, you can find it there for free.

I’ve only seen a few episodes so far but a few things stand out:

  1. Montalvo Tequila.  The main characters in the show are the Montalvo family.  When the show first aired, Montalvo was a fictitious tequila but the savvy Alex Viecco grabbed that name for his tequila and has since had instant name recognition with it.  Killer move!
  2. angelica rivera, tequila, destilando amorAngelica Rivera.  Angelica Rivera plays Gaviota, the heroine in Destilando Amor.  She is also the current First Lady of Mexico.  Destilando Amor first aired in 2007.  In 2010, she married Enrique Peña Nieto, then Governor of the State of Mexico.  Immediately after her marriage, she retired from acting.  In 2012, Peña Nieto began his campaign for the presidency, and she accompanied him to political events and functions.  She also published a series of videos entitled “What my eyes see, what my heart feels”, where she documented the campaign from her point of view.  Not a bad PR move for Enrique Peña Nieto!
  3. Gaviota.  As I mentioned, Gaviota is the name of the heroine played by now First Lady Aneglica Rivera.  Did you also know it is the name of a tequila?  Apparently Rivera was known for her voluptuous style.  Though not “thick” by any standard, Gaviota Tequila has taken this to what I consider a bit of an extreme with their bottle design.  As a woman, the last decision I want to make when pouring tequila is whether I should grab the bottle by the breasts or the ass.  I’m sure it is popular with the guys though.
  4. The Novice.  James O’Brien is a tequila novice.  When we meet him, he lives with Sofia Montalvo in London.  James is a wine connoisseur who discovers tequila and falls madly in love with it.  What many new to tequila don’t understand is that it has very much in common with wine.  Tequila is made from a plant and is affected by terroir just as wine is.  Tequila is also aged in barrels which have an effect on the flavor as well.  When I last left James O’Brien, Sofia had called it quits with him because he wanted to stay in Mexico and learn about tequila while she wanted to return to London.  The last scene of him was at a tahona (the large stone rolled over the baked agave hearts to crush them in preparation for distilling) learning the process.  (Not all tequilas use a tahona, but Suerte does.  See their tahona in action below.)  What I enjoy most about James’ part of the story is it will be educational for me as I’ll be able to learn the tequila distilling process as he does.  I hope James will continue to have a large part in the story.

So there are four points that explain what a telenovella might have to do with the Education of a Tequila Drinker.  I’m streaming a couple episodes a night so feel free to join me if you like – purely for the sake of our tequila education, of course!

Here’s the first chapter to get you started:





2013 Tequila Aficionado Brands of Promise, Best In Show

2013 Brands of Promise for Best In Show

The first annual Tequila Aficionado Brands of Promise Awards announcements are finally over.  We finish with the awards for the tequilas that proved to be Best in Show.  So many excellent brands were nominated for the 2013 Brands of Promise Awards but only 3 could be awarded medals for Best in Show.

Thank you to all the brands who sent in their samples for reviews on Sipping Off The Cuff.  Entry is currently open for the 2014 Tequila Aficionado Brands of Promise Awards, so get your samples in to us soon.  2014 promises to be a very full year and we may even have tougher competition than last year, but we feel up to the challenge if you are!




GOLD 2013

BIS Gold qrcode

suerte-anejo, best in show

Find Suerte online:






BIS Silver qrcode


tap110, best in show

Find Tapatio online:






Viva Mexico

BIS Bronze qrcode


viva mexico, best in show

Find Viva Mexico online:






Congratulations to all of the 2013 Tequila Aficionado Brands of Promise Award Winners.  We enjoyed every last sip!

Thank you for joining us.  You can look forward to new episodes of Sipping Off The Cuff coming next week when we begin announcing nominees for the 2014 Tequila Aficionado Brands of Promise Awards.

If you haven’t subscribed to our newsletter, please do now so you won’t miss the complete 2013 Tequila Aficionado Brands of Promise recap coming this weekend.  Click here to subscribe now.


2013 Tequila Aficionado Brands of Promise, Best Packaging

2013 Brands of Promise for Best Packaging

The first annual Tequila Aficionado Brands of Promise Awards are here! See the 2013 nominees and find out who the big winners were for their creative, classic and innovative packaging.

Thank you to all the brands who sent in their samples for reviews on Sipping Off The Cuff.

Look for Best in Show coming tomorrow!

Amor Mio

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GOLD 2013








Tequila Amor Mío was conceived from the idea of spreading this to the world, using two words and a product that consists of everything that Mexico brings about and is made of. The bottle is a blend of the art of glass blowing and pottery, two typical handcrafts recognized within the nation and worldwide, while its content is Mexico’s most popular drink: tequila, which, in turn, represents the country’s history. This is how Tequila Amor Mío was born.

And because of this Tequila Amor Mío is much more than history, art and tradition: it is a symbol of love for our country.

Our bottles are made and hand painted by skilled artisans.

Majolica Pottery was brought to Mexico by the Spanish in the sixteenth century. Since then, the mexican potters adapted it to their taste, creating a distinct style, both fresh and spontaneous. Its preparation technique, the ancient forms used, the type of decoration and, in general, the manual process itself, makes this the only craft ceramic that —once disappeared— has come to rescue with all the features that gave life to it centuries ago.

We recover our crafts and traditions.

Find Amor Mio online:




Blue Nectar


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A good tequila requires a connoisseur’s eye. A great tequila, an artist’s touch. Blue Nectar® Tequila began with a simple, driving passion to create small-batch artisan tequila products with flavors uniquely their own, yet universally renowned.

It starts with our Maestro Jimadors, who patiently walk the blue agave fields of Jalisco, Mexico, hand selecting each plant that will be cooked and pressed to release the tantalizing juices held within. It continues with our Maestro Tequilero who carefully oversees the crafting of our three 100% blue agave expressions. His efforts can be seen in each of the three distillations that ensure Blue Nectar Silver achieves clean, crisp perfection. His ingenuity can be tasted in the delicate blend of reposado and limited production extra añejo tequila that creates Blue Nectar Reposado. And his skill can be admired during the infusion of spices to a relaxed, bourbon-barrel-aged tequila to craft the rich, layered flavor of Blue Nectar Special Reserve.

This is respect for the ingredients and love of the craft. This is premium tequila honed by devout connoisseurs and interpreted by gifted artisans. This is tradition redefined.


Find Blue Nectar online:







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Find Cabeza online:






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