2013 Tequila Aficionado Brands of Promise, Food

LimaRita Tequila Lime Sorbet

GOLD 2013, limarita

LimaRita Tequila Lime Sorbet is the only choice for a gold medal.  Nothing else compares!

We had never tasted anything like this.

The LimaRita Tequila Lime Sorbet was delicious, light but satisfying, and presented perfectly!  Read our original review of this delicious product here.


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Out in Nature, no two limes are ever alike. However, in a perfectly ripe one, the taste of the juice and tart pulp is something akin to biting into sunlight. Limes are the definition of acid and bitter, with a popping hint of sweetness and a pleading beg for sugar and salt.

Limarita sorbet brings that consistent kick of fresh lime juice to the forefront, balanced with rich, earthy brilliance of a fine tequila, a little salt and a touch of sweetness. The recipe took years to develop, but once it was perfect, they chose to package LimaRita in the most natural of forms – a simple, frozen lime shell.

LimaRita brings you a dessert experience unlike anything you’ve ever tried before. One taste brings you to summer… to a beach… a pitcher of Margaritas and a great group of friends.

Out in Nature, no two limes are ever alike. Out in Nature, nothing is perfect. Mother Nature never made sorbet.

The LimaRita Story

LimaRita founder and creator Paul Cantatore has always had a passion for Italy. Even though he was born and raised in New York City, he’s Italian by heritage – Sicilian on his mother’s side and his father’s family is from Bari. In his early 20′s Paul traveled to Milan to study the production of gelato and sorbet firsthand, from the men and women who created and perfected the art.

His studies started with a family in Milan who owned a factory just outside of the city, producing the raw ingredients for gelato – food sources like pistachio paste, tiramisu  and creme brulee. They invited Paul to join them in 1996, to learn the truly artisan way of crafting fine gelato and sorbet. This company began producing Italy’s famous frozen desserts back in 1929, and it’s still a family-run operation today. He eventually returned to America to spread this knowledge throughout his own country via consulting on ice cream, gelato and sorbet operations, sharing his own recipes with others. Over the years, Paul Cantatore advised and helped open more than 100 retail & wholesale outlets around the United States.

LimaRita launched in 2012 and it is absolutely a personal passion project – born from years of studying and teaching this classic dessert art. An entire year was devoted to sourcing raw ingredients. From Spain – which is one of the only few places in the world with factories to properly hollow and de-pulp a lime shell – to Mexico, with her traditions in the production of truly exquisite tequilas. Paul then sent samples to mixologists all over the country for their thoughts on the recipe, as well as chefs he greatly respects and admires. Behind LimaRita and at the core of Paul’s philosophy on food, there is an adamant belief in quality and fresh ingredients. He believes that food has soul and should be respected and treated properly. You will experience a dessert that is both palate-cleansing and instantly memorable – packaged in its original lime shell, courtesy of Mother Nature.

Find LimaRita Online:

limarita, sorbet, tequila, lime, paul cantatore






2013 Tequila Aficionado Brands of Promise, Bar Tools

Vinturi Spirit Aerator is a Gold Medal Bar Tool

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GOLD 2013



If you take your tequila seriously, you need a Vinturi Spirit Aerator.

We don’t do a great deal of mixing here at Tequila Aficionado but the one tool we found we simply could not live without is the Vinturi Spirit Aerator.  M.A. “Mike” Morales described it as drinking in high definition.  Each of us uses it when we do our tastings and we’ve found it makes a good tequila better and shows all the flaws in a bad tequila.


vinturi spirit aerator, holiday gift, store

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The Patron Way Wins Gold in the 2013 Brands of Promise

GOLD 2013The Patron Way may have been the only book we reviewed at Tequila Aficionado last year, but it was worthy of nomination in the Tequila Aficionado 2013 Brands of Promise awards and definitely worthy of a gold medal.  As I mentioned in my original review,

The Patron Way is the tragic story of a thirteen-year love affair between Martin Crowley and Ilana Edelstein that ended when ego, greed, and lawyers got in the way.”patron way, ilana edelstein

While some were touting it as a marketing guide, I disagree.  Ilana was the brilliance behind the original tequila girls and they cranked tequila marketing up several notches when it was just a fledgling industry in the United States.  She deserves the credit for that and much more.  Martin Crowley was a cutthroat businessman.  It is no secret that he was not widely liked, but Ilana softened his edges and J.P. Dejoria’s bank account and Hollywood connections made it possible for Patron to make as big a splash as it did.

patron way, tequila aficionado, ilana edelsteinThe Patron Way is a cautionary tale of how not to go into business with a lover and proves that love and lawyers simply don’t mix.  Ilana’s story isn’t a manual on how to run your tequila business today.  In fact, running your tequila business with a 1989 business model will have you sucking hot wind in no time.  Using tequila girls to market tequila, while still done, is going the way of the dinosaur.  Women do most of the buying now and women want substance in the bottle.  That being said, there is most definitely substance in this book.  It is more than a business memoir, more than an autobiography, and an absolute must read!  The Patron Way is a fascinating story and I look forward to seeing it on screen someday soon.

Well done and best of luck to you, Ilana!



Avion & Hornitos Have a Hearty “Sláinte!” for You!

avion, hornitosTEQUILA AVIÓN

Toast to St. Patrick this year with premium cocktails from Tequila Avión, “World’s Best Tasting Tequila.”

Website: www.TequilaAvion.com

Price: Avión Silver retails for $40.00- $50.00 for 750ml bottle, Avión Espresso retails for $24.99 for 750ml bottle (prices vary by state)


The Irish Espresso

The Irish Espresso - High Res (1 MB), avion



Bartenders call it: The Red Eye

1 part Avión Espresso

1 part Jameson Whiskey

Pour ingredients into a rocks glass over ice. Stir.

St. Patrick's Spicy Sage Margarita, avion

Spicy St. Patrick Sage Margarita

2 oz. Avión Silver

¾ oz. Jalapeño-Infused Elderflower Liqueur

½ oz. Orange Juice

¼ oz. Lemon Juice

½ oz. Lime Juice

¾ oz. Simple Syrup

3 Sage Leaves

1 Sage Leaf and Salt for garnish

Muddle sage in a shaker. Add all ingredients. Shake. Double strain. Pour over ice in salt-rimmed glass. Garnish with sage leaf.

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Hornitos® tequila put a twist on the traditional St. Patrick’s Day drink and came up with a green cocktail called – Green River Runs Through It – for the O’Hornitos® Day spin.

This tequila twist is a nod to the traditional green fanfare of St. Patty’s Day, but features the super-smooth Hornitos® Plata Tequila.

Hornitos® Plata is double distilled and made from the flesh of the Blue Agave, making it authentic and fresh while maintaining its tequila edge.

Hornitos Tequila - Green River Runs Through ItGreen River Runs Through It

2 parts Hornitos® Plata Tequila

2/3 parts Green Chartreuse

1 part fresh lime juice


Combine all ingredients in a mixing glass. Strain over ice.

2013 Brands of Promise Awards, Liqueur Category

2103 Tequila Aficionado Liqueur Brands of Promise



Avion Espresso

GOLD 2013, liqueur

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Avión Espresso combines Avión Silver Tequila with fine Italian espresso, creating an ultra-premium, ultra-smooth espresso liqueur unlike anything on the market.  Catering to consumers’ rapidly growing love for espresso, Avión Espresso provides a lively way to elevate the entertaining, dining and nightlife experience. Currently, millions of Americans drink espresso-based specialty coffee beverages daily, indicating that espresso is quickly becoming the sophisticated beverage of choice.

avion espresso, tequila aficionado, liqueurFind Avion Espresso online:





Peligroso Cinnamon

SILVER 2013, liqueur

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The world’s first Cinnamon Tequila, Peligroso Cinnamon is crafted using their 100% Weber Blue Agave Silver Tequila and infusing it with 100% natural cinnamon extract without any artificial color or fragrance. These agaves are grown on a private estate in the highlands of Jalisco Mexico, steamed in authentic brick ovens and distilled twice in copper and stainless pots. Every bottle is hand made, certified and numbered. This high proof Cinnamon Tequila has a warm, spicy aroma and light sweet expression at the finish.

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De La Tierre Maple Cinnamon

BRONZE 2013, liqueur

Liqueur Bronze qrcode




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Brands of Promise Winners Please Note

We do not charge an entry fee to be considered for the Tequila Aficionado Brands of Promise Awards, nor do we charge licensing fees for the winners. Winners are encouraged to download high resolution images for their awards by clicking on the thumbnails below. We encourage you to use them in your websites, brochures, social media, shelf talkers, point of sale materials, etc. Each of your reviews received a QR code that you are welcome to use as well as the QR code below which links directly to the Brands of Promise award broadcast in which you won.



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