Tequila vs Mezcal: The Director’s Cut

Skepticism and Terror In early June 2017, I was interviewed via email by VinePair’s conscientious staff writer, Nickolaus Hines, on whether I thought that mezcal could “…Grow its way to the Mainstream Without Losing its Roots.” Skepticism usually sets in whenever we’re approached for quotes by writers attempting to compose complex articles about the plight … Read more

Learning From The Master – German Gonzalez

The tequila industry may not recognize their masters, but here at Tequila Aficionado, we know that we could never consider Germán Gonzalez, distiller of T1 Tequila and Tears of Llorona, any less than a Master at his art. Enjoy this intimate talk we had the pleasure of having with German Gonzalez when he took off … Read more

Mexican Spirits and Beer are Mainstream in El Norte

Made In Mexico It didn’t take the North American Free Trade Agreement to get U.S. consumers to buy Mexican. Tequilas, brandies, liqueurs and beers from south of the border have been popular here for years. Nafta, a steadily growing Hispanic population and increasingly worldly consumers have helped grow these products even more dramatically in recent … Read more

2nd Annual New Mexico International Tequila Experience™

  From the Tequila Aficionado Vault, June 2, 2002 Mike Morales and his team do it again, with the 2nd Annual New Mexico International Tequila Experience™ the largest tequila tasting in the South West. A Night to Remember “The demand for more information after our inaugural show had been overwhelming, and this year’s event has … Read more

1st Annual New Mexico International Tequila Experience™

Originally Published February 20, 2001   Glamour and Magic at The 1st Annual New Mexico International Tequila Experience™ Mike Morales finds Tequila Aficionados in New Mexico Click To Tweet By Mike Morales Tequila Aficionado Magazine Contributor/Columnist Albuquerque is a city of many “firsts.” After World War II, it was one of the first cities dedicated to … Read more

The Mega Marketing of a Brand Part II – Jose Cuervo Is A Friend of Mine

Originally published on TequilaAficionado.com Dec 3, 2006     In a relationship that the Animal Planet calls symbiotic–like the small fish feeding on scraps from a shark’s jaws, or birds picking the bugs off a hippo’s butt–Cuervo has benefited nicely over the years by partnering with major restaurant chains all over the US. They have … Read more

Germán González’s T1 Tequila Uno–Questions and Answers

Response to the interview series with Master Distiller Germán González has been wonderful. Rightly so, for a man who is a living part of tequila history and continues to make history today with T1 Tequila Uno and Tears of Llorona. Here are some of your questions answered: Q:  Does Germán always blend agaves from Tamaulipas and Atotonilco because … Read more

Germán González–Tequila From The Heart

german gonzalez

[In early November of 2014, San Antonio resident and neighbor, Germán González, joined us at our home office.  That evening, he brought his full array of Tequila Uno (T1)–Ultra Fino, Selecto, Excepcional, Tequila Estelar, along with the much acclaimed ultra-aged Tears of Llorona.  In a more relaxed atmosphere and without his signature Panama hat and guayabera, Germán … Read more

Salt, Liquor, Lime–A Tequila Flux Capacitor by M.A. “Mike” Morales

Tequila Aficionado Media on The Set Of Salt, Liquor, Lime Tequila Aficionado Media first made contact with the co-producers of Salt, Liquor, Lime in the Spring of 2013 via social media.  Once production was moved in late August to Southern California during a blistering heat wave, we were invited to join the cast and crew to exclusively record our experiences … Read more

Gary Shansby and Partida Tequila – Part 3

By Ryan Kelley | 04.19.10 With all the accolades, praise, and taste test data, how come Partida isn’t taking the country by storm and trying to dethrone Patrón’s grasp on the premium tequila market? Shansby retorts, “let Patrón be Patrón, and Patrón is what they are. It’s probably the most brilliantly marketed spirit brand, certainly … Read more